Business Leader Awards 2026
Newcomer Business Leader of the Year
Broadley Speaking
B2B Sales and Marketing Resources & Insights
Take a look through our content. Running complex B2B sales & marketing campaigns requires tactical human intervention supported by a data-driven strategies to uncover high-value new buisness opportunities. We try and share as much of the success formula here.
Our Resources & Insights hub brings together expert thinking, practical guidance, and real-world experience to help B2B sales and marketing teams perform better. From Account-Based Marketing and pipeline development to appointment setting and social selling, our content is designed to support smarter decisions and stronger execution.
Whether you're exploring new strategies, refining your go-to-market approach, or looking for actionable advice you can apply immediately, you'll find insights here that are grounded in experience and focused on driving measurable growth.
Mike Lander Report — Procurement Psychology
Insights from Mike Lander on how procurement shapes buying decisions long before tenders—and what sales leaders must do differently.
Outsourcing B2B Lead Generation – Why More Businesses Are Choosing a Lower-Risk Route to Growth
Why are more businesses outsourcing B2B lead generation? Explore how it reduces risk, boosts pipeline growth and delivers consistent, qualified prospects.
Selling to Buying Groups: How to Win When 6 - 10 People Make the Decision
B2B buying groups now include 6–10 decision-makers. Learn how to engage multiple stakeholders, influence decisions and win more complex B2B deals.
Why Most B2B Sales Strategies Fail Before the First Conversation
Many B2B sales strategies fail before the first conversation. Discover the common mistakes and how to build a strategy that generates real opportunities.
The Sales Effectiveness Audit
A practical guide to sales communication, questioning and trust-building to improve effectiveness across calls, emails and meetings.
How To Shorten B2B Sales Cycles
Sales Directors often focus on traditional tactics like cold calls and in-person meetings, overlooking the substantial value that sales-led marketing can bring.
The Evolution of Account-Based Marketing
The evolution of Account-Based Marketing (ABM) from traditional marketing to a more strategic approach.
Accelerating buying decisions starts with smarter prospecting
Slow sales cycles? Discover how smarter B2B prospecting accelerates buying decisions, improves pipeline velocity and increases win rates.
5 Sales & Marketing Mistakes That Are Costing You New Business
Avoid 5 critical sales and marketing mistakes that cost you new business. Improve your strategy, generate better leads, and increase conversions.
What a Predictable Sales Pipeline Actually Looks Like
A predictable sales pipeline drives consistent revenue. Learn the key stages, metrics and strategies B2B businesses use to maintain steady pipeline growth.
B2B Under Pressure: 4 Strategies to Redefine Value Amid Rising Costs
Rising costs are putting B2B businesses under pressure. Discover four practical strategies to redefine value, protect margins and stay competitive.
An Interview with Brooke Pinkney
An interview with Brooke Pinkney on B2B sales, leadership and culture. Insights on how sales is evolving and what it takes to succeed today.
The ABM Advantage
Discover how account-based marketing helps you win high-value accounts earlier and build a more predictable B2B pipeline.
Culture Under Pressure
Learn how to build and sustain organisational culture under pressure, with practical leadership insights for navigating change and uncertainty.
