Business Leader Awards 2026
Newcomer Business Leader of the Year
Brooke Pinkney — Broadley Speaking
B2B Sales and Marketing Resources & Insights
Take a look through our content. Running complex B2B sales & marketing campaigns requires tactical human intervention supported by a data-driven strategies to uncover high-value new buisness opportunities. We try and share as much of the success formula here.
Our Resources & Insights hub brings together expert thinking, practical guidance, and real-world experience to help B2B sales and marketing teams perform better. From Account-Based Marketing and pipeline development to appointment setting and social selling, our content is designed to support smarter decisions and stronger execution.
Whether you're exploring new strategies, refining your go-to-market approach, or looking for actionable advice you can apply immediately, you'll find insights here that are grounded in experience and focused on driving measurable growth.
Outsourcing B2b Lead Generation Why More Businesses Are Choosing A Lower Risk Route To Growth
For many B2B organisations, outsourcing lead generation to a specialist agency is proving lower risk, faster to impact, and more commercially sensible than hiring internally first.
Selling To Buying Groups How To Win When 6 10 People Make The Decision
Gone are the days where you can build a relationship with 1-2 buyers and influence their decision to buy. In a world where there are up to 10 buyers (sometimes more) involved with any complex high-value B2B purchase you must work much harder to engage and influence the wider buying group.
Why Most B2b Sales Strategies Fail Before The First Conversation
Most B2B sales strategies fail before the first conversation because organisations start in the wrong place. When data is weak, targeting is vague, and engagement happens too late, even strong teams end up chasing the wrong opportunities, entering deals after buying criteria are set, and competing on price instead of value.
The Sales Effectiveness Audit
A refresh on core principles of effectiveness sales communication. Mixing the fundamentals of key questioning and building trust as well as nuances within body language and tonality. If you're a sales professional at any level, this is for you.
How To Shorten B2B Sales Cycles
Sales Directors often focus on traditional tactics like cold calls and in-person meetings, overlooking the substantial value that sales-led marketing can bring.
The Evolution Of Account Based Marketing
The evolution of Account-Based Marketing (ABM) from traditional marketing to a more strategic approach.
Accelerating Buying Decisions Starts With Smarter Prospecting
Why your pipeline isn't moving fast enough – and how to fix it at the source.
5 Sales And Marketing Mistakes That Are Costing You New Business
Five critical missteps that stall revenue — and how to fix them with proven strategies that unlock new business growth.
What A Predictable Sales Pipeline Actually Looks Like
Predictability isn't about forecasting — it's about process. Learn how to build a predictable sales pipeline with proven methods.
B2B Under Pressure 4 Strategies To Redefine Value Amid Rising Costs
Yes, inflation and increasing expenses are squeezing margins, but they're also encouraging businesses to reconsider what value truly means.
The Abm Advantage
How to win the right accounts, earlier, and build a predictable B2B pipeline
Culture Under Pressure
Building and sustaining effective organizational culture when facing pressure, change, and uncertainty. Insights from leaders and experts on creating environments where people thrive.
