Business Leader Awards 2026
Newcomer Business Leader of the Year
Broadley Speaking
Sales Training
Drive real commercial impact with our proven training programme that helps sales teams secure more meetings and win more high-value opportunities
Our sales training is designed for businesses selling high-value, complex B2B products and services - where decisions are made by multiple stakeholders, sales cycles are long, and margins matter. We don't deliver generic sales theory or motivational workshops. We equip sales teams with the confidence, structure, and commercial judgement required to perform in real buying environments.
Drawing on nearly 30 years of frontline experience, our training focuses on how deals are actually won: influencing buying groups early, holding credible senior-level conversations, managing objections, and progressing opportunities without discounting or delay. Everything we deliver is practical, relevant, and immediately usable, aligned to your market, your buyers, and your revenue goals.
The result is a sales team that thinks more strategically, communicates with authority, and converts more of the opportunities that matter most.
The Seven Core Elements of Intelligent Sales Training
Our B2B Intelligent Sales Training is built around seven interconnected disciplines, designed to give sales teams clarity, confidence, and control across the entire prospect journey.
Each module strengthens a critical part of revenue performance – and together they create a repeatable engine for growth.
Commercial Foundations
Why it matters:
Sales performance breaks down when teams lack alignment on value, ICP, and success metrics. Without strong commercial foundations, activity becomes disconnected and inconsistent.
The value it delivers:
Clear value propositions, aligned KPIs, and defined target accounts — ensuring every sales action supports revenue goals and focuses effort on the right opportunities.
Buyer Intelligence
Why it matters:
Modern B2B buying involves multiple stakeholders and hidden intent signals. Without intelligence, sales teams react too late or engage the wrong people.
The value it delivers:
Deep insight into accounts, buying groups, and intent - enabling sellers to prioritise effectively, engage earlier, and personalise conversations that resonate.
Market Visibility
Why it matters:
If prospects don't recognise your value, sales conversations start on the back foot.
The value it delivers:
Stronger market presence, improved credibility, and clearer articulation of your value proposition - helping sales teams open doors and build trust faster.
Engagement
Why it matters:
Generic outreach creates noise. Relevance drives response.
The value it delivers:
Sharper messaging, better tonal alignment, and insight-led engagement – increasing response rates and creating meaningful prospect interactions.
Opportunity Progression
Why it matters:
Deals stall when follow-up lacks structure or momentum.
The value it delivers:
Proven cadence frameworks, closing tactics, and pipeline development techniques — accelerating deal velocity and improving win rates.
Sales Conversations
Why it matters:
Poor discovery leads to weak opportunities.
The value it delivers:
Advanced qualification, questioning frameworks, and discovery techniques that uncover real business challenges – enabling sales teams to build value-led opportunities.
Measurement & Learning
Why it matters:
Without insight, improvement is guesswork.
The value it delivers:
Performance analysis, data-driven optimisation, and continuous learning loops — helping teams refine approach, increase conversion, and maximise ROI over time.
The Outcome
Together, these seven elements transform sales capability from reactive activity into Intelligent Sales execution – delivering sharper prioritisation, stronger conversations, faster opportunity progression, and a predictable pipeline with measurable revenue impact.
Challenges we solve
For Sales Teams:
- Low Confidence Engaging Senior Decision-Makers – We equip teams with the confidence, language, and approach to reach C‑suite contacts and hold strategic conversations.
- Ineffective Appointment Setting – Move beyond single‑channel outreach to a coordinated, multi‑channel approach that creates urgency and stands out.
- High Activity, Low Conversion – Learn to identify high‑value targets, use buyer intent, and focus on the opportunities most likely to convert.
- Objection Handling – Turn initial resistance into meaningful conversations that uncover real needs.
- Qualification Skills – Apply a clear qualification framework to filter out low‑value opportunities quickly.
For Senior Leaders:
- Inconsistent Pipeline Quality – Build a reliable pipeline of high‑intent, high‑value prospects.
- Over‑reliance on Marketing for Leads – Empower teams to proactively self‑generate opportunities.
- Difficulty Breaking Into New Accounts – Equip reps to map and influence entire buying groups, not just one contact.
- Long Sales Cycles with No Early Influence – Engage earlier to shape opportunities before tenders and avoid price‑driven deals.
- Underutilisation of Sales Technology and Data – Turn tools and insights into tangible appointment and conversion results.
- Inconsistent Sales Standards Across Teams – Align everyone around a proven, repeatable methodology.
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
Paul Bullock
COO, Europe, Volex
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
Paul Bullock
COO, Europe, Volex
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
Paul Bullock
COO, Europe, Volex
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
Paul Bullock
COO, Europe, Volex
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
A Training Approach Built for Modern B2B Sales
Foundations
Understanding buyer behaviour, tone of voice, questioning, and how to control a conversation without sounding scripted.
Real Conversations
Live practice on openers, objection handling, active listening, and building certainty in the prospect's mind.
Our sales training is built around real buying environments, giving teams the structure, judgement, and confidence to perform when deals become complex.
That’s what turns training into performance.
Get Started
Equip your sales team to engage more senior decision-makers, secure more qualified appointments, and win more high-value business – all from anywhere in the world. To discover more, enquire below for an obligation-free introductory call.
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