Market Definition
We define your total addressable market and narrow it to the accounts that genuinely fit your commercial goals – sector, size, geography, and value.
Removes noise before outreach begins.Market Qualification & Pipeline Development
Qualify your B2B market, map buying groups, and build a predictable pipeline, so sales focuses on accounts worth winning.
Effective B2B growth starts with clarity - knowing which markets to target, which accounts to prioritise, and where real revenue opportunities exist. Our Market Qualification & Pipeline Development services help B2B organisations focus their sales and marketing efforts on the opportunities that matter most.
As a B2B marketing agency, we combine market insight, data analysis, and buyer intelligence to identify high-potential segments and build a qualified, sales-ready pipeline. By aligning go-to-market strategy with real demand signals, we help you reduce wasted spend, improve lead quality, and accelerate deal progression.
Whether you're entering a new market, launching a new offering, or looking to improve pipeline performance, our approach ensures your teams engage the right accounts, at the right time, with the right message—turning opportunity into revenue.
The six stages of market qualification
Account Fit
We qualify organisations based on relevance, buying potential, and strategic alignment – not vanity metrics or list size.
Focuses effort where opportunities can actually be won.Stakeholder Mapping
We identify and map the real decision-makers and influencers across the buying group – not just procurement.
Ensures conversations reach the people who shape outcomes.
Timing & Triggers
We uncover contract cycles, incumbent relationships, change events, and buying signals that indicate when engagement will land best.
Replaces cold outreach with timely relevance.Buyer Readiness
Through conversations and intent signals, we assess appetite, urgency, and openness to change before handing anything to sales.
Protects sales time and credibility.Commercial Qualification
Only opportunities with real potential – need, value, and momentum – progress into pipeline and appointment setting.
Turns activity into predictable opportunity.Why This Matters
The Challenge
Most businesses treat the top of the funnel as noise - but that's where deals are won or lost. Without proper qulaification, sales teams waste time chasing the wrong accounts, engaging too late or miss buying signals entirely. The result? Slow pipeline velocity, unpredictable revenue and opportunities slipping to competitors.
Build your pipelineThe Solution
Meticulous, intelligence-led market qualification that powers your entire sales engine. We map your market, identify full buying groups, and surface real opportunities early - giving your team clarity on who to target, when to engage and what to say. Every action becomes intentional, reducing risk and accelerating deal progression.
See the true impactProven impact
This isn’t theory — it’s the process behind some of our biggest wins.
- £10Bn+ pipeline created for global organisations
- Over £1B active managed pipelines
- Increased pipeline health by over 10x
- Up to a 10 year pipeline view - increased visibility of future opportunities
- Enables sales leaders to accurately forecast resource needs
Our qualification engine consistently uncovers high-value opportunities long before they enter the competitive arena.
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
I engaged Brooke and her team in 2024 as we wanted to reach out to a high number of prospective clients in one sector. I had used external companies, as well as in house sales Development teams, many times previously with varying levels of success. I have to say that Broadley Speaking were the ultimate professionals from start to finish. Their approach, planning, process, data and engagement were faultless. They set the bar on project managing this type of exercise and are the only orgnaisation I would use in the future
Nick Ryan
CEO & Founder, DUX Solutions
Broadley Speaking have been a fantastic partner in helping Nisbets to win new key accounts and accelerate growth. Their team quickly understood our business objectives and brought a strategic, data-driven approach to targeting new national accounts. Through their expertise in content creation, outreach, and lead generation, we saw a measurable uplift in both customer engagement and qualified opportunities. What stands out most is their professionalism, attention to detail, and genuine commitment to delivering results. Broadley Speaking became an extension of our own new business team, and helped deliver tangible business growth.
Daniel Robinson
Commercial Director
Broadley Speaking is a game-changer for anyone serious about B2B new business development
I worked with Broadley speaking/ Brooke during my time as regional sales director at Compass Group. We hired Broadley to develop leads with large blue chip companies in Europe. They have been instrumental in getting is quality leads that have partly been converted into new business. The Broadley stood out in terms of energy, achieving the agreed KPI's and overall true commitment to our success.
Jeroen Kurvers
Regional Sales Director
I worked with Brooke and the team on a sales growth strategy whilst in a previous role. I found all the team professional, insightful and driven. They work with you in partnership to deliver your goals and long term business growth. They truly were and are a pleasure to work with. I would highly recommend Brooke and her team.
Heather Day
Food Service Leader, Bespoke Food Group
The highly personable team at Broadley Speaking are a complete gamechanger in their approach to engagement in our target market. Great to work with people that understand both their customers and their solutions and get results.
Rebbecca Malia
Trust Payments
We were looking to scale our business and industrialise and professionalise our business development capability and were recommended Broadley Speaking. We had already got a comprehensive brand positioning and messaging but needed to find a way to target our marketing activity to the changing context and needs of our buyers, and be responsive to changes in the market and industries we serve. Broadley Speaking have a way of cutting through the noise, using data based insight to drive the right engagement in the right places. Not only have we seen results but we have learnt a lot on the way, as the team are dedicated to educating us and building our own internal capability at the same time. All of the team are always responsive, pragmatic and open to collaborating and being nimble to respond to our changing strategy and approach - and ultimately very patient with us! But it goes deeper than this, they have a way of building a deep, respectful and fun partnership and they are the bar to which I hold all other external partners too now, and it is a high one!
Helen Kewell
Transformation Partner, Muuto Consulting
I have worked with Broadley Speaking on several occasions. I have always been impressed with their ability to understand the complex software solutions that the businesses provide to the retail sector, in a very tough market. They have provided first class reporting and due diligence in generating leads and have always provided a creating angle to accelerate success.
Phil Chapman
Phil Chapman
A Real, Long-term Pipeline - Built from Conversation Intelligence
Foundations
Along side your team, identifying the key value-accounts that you'd like to discover more intellligence around. Mapping key buyers, research and understanding of buying dynamics.
Real Conversations
Once key accounts have been identified, mapped and understood, your designated Business Development Manager will begin soft outreach in order to gain contract review dates, current incumbent and any other qualitative intelligence you require for future bid/no-bid decision making.
Commercial Outcomes
The result of the campaign will be a full view of all future review dates, contract end dates, key decision-makers and other qualitative intelligence, including but not limited to; opinion on current partner, what is important to them when selecting a partner. Building you a clear, predictable view of your future pipeline.
Commercial OutcomesWhy?
Save Time
Your team spends more time selling and less time hunting for contacts or deciphering markets.
Reduce Risk
Eliminate wasted outreach, poor targeting, and missed opportunities.
Insight-Led Conversations
We uncover what buyers want before your competitors do — letting you shape the narrative.
Revenue Predictability
With early intelligence, you influence deals before they reach tender stage and boost conversion rates by 20–30%.
What You Receive
- A fully qualified, high-fit target market
- Clean, enriched account and contact data
- Mapped buying groups
- Verified decision-maker details
- Intelligence on incumbents & contract renewal dates
- Engagement and intent scoring
- Clear segmentation (Immediate / Warm / Future)
- A predictable pipeline aligned to your sales goals
- Reports, dashboards & CRM-ready insights
- Optional appointment setting or ABM activation
Get Started
Ready to build a predictable pipeline?
Let us qualify your market, map your buyers, and create a flow of opportunities your team can convert.
Book a call and see how we can unlock your market.
