An Interview with Brooke Pinkney

This interview offers a personal look at Brooke Pinkney - Managing Director of Broadley Speaking - and explores the themes that shape how she leads, builds culture, and thinks about the future of B2B sales.

What the interview covers

Leadership and work-life balance — Brooke reflects on what balance means to her: not clock-watching, but designing a life where work fits around what keeps her grounded. She talks about the value of routine, staying attuned to the team and clients, and how that sensitivity drives both her strengths and challenges as a leader.

Background and drive — From growing up in a large family and moving between Wales, Australia, and South Devon, to leaving school at 16 and finding her path in the world of work. She discusses the mix of running from what she doesn’t want and towards what she does—and how both fuel her.

Nurturing talent and protecting culture — Brooke shares her own story of being given a chance by David Conn despite a weak CV, and how that shaped her approach to hiring. She talks about growing leaders from within, hiring for behaviour and fit, and keeping the DNA of the business intact as the team grows.

How the business has evolved — From spreadsheets and simple CRMs 13 years ago to today’s more complex buying groups and longer cycles. She explains how Broadley Speaking has adapted—trying new tools, focusing on prospect intimacy, and staying technology-led with “critical, intelligent human intervention.”

The future of sales — Brooke argues that campaigns aren’t black and white: buyers decide for emotional and logical reasons. She emphasises the need for critical thinking, reading the room, and combining data with the intangible, emotive side of selling—rather than relying on logic alone.

The full interview is available to download below. It’s a thoughtful read for anyone interested in leadership, culture, and how B2B sales continues to evolve.