Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities. It is also the system which allows us at Broadley Speaking to drive value to our clients.
In 21st century B2B sales on average every buying decision involves 5.4 decision makers. If you consider that an average B2B buyer receives 100+ emails a day, plus phone calls, texts, social media messages you will fully comprehend the scale of the task involved in standing out from the crowd and getting your prospect’s attention.
How do you even move in this jungle? How do you get someone to read your messages?
Total Prospect Management.
Total Prospect Management is the answer and OMNIA ® is the tool we use for it.
Far from being a simple CRM, OMNIA ® is a fully integrated automated marketing tool which contains all the functions which allow us to put prospects at the centre of a perfectly crafted suite of sales and marketing activity. It builds awareness, exerts influence across the buying grid and sell complex products and services to senior people. Like its name says, OMNIA ® contains everything you need for a successful sales campaign; from account contacts to automated e-mail marketing campaign tools, Social Media links and contact profile. It comes with an interface which can talk to several analytics tools; so, you can decide your strategies based on data intelligence and enhance the effectiveness of your campaigns.
OMNIA ® allows us to take Marketing to a different level, to build and develop sales pipeline and, finally, bring together the intelligence and tools to convert pipeline opportunities into sales. In other words, it is the pinnacle of Account-Based Marketing.
Years of experience using and perfecting our system have given exceptionally good value for us and our clients.