Finding the perfect mix of human and digital skills in B2B sales. - Broadley Speaking

THOUGHT LEADERSHIP

24th October 2019

Finding the perfect mix of human and digital skills in B2B sales.

Lead generation newsletter

The more digital technology advances, the more it will need human skills.

This is the digital paradox of the 21st century. Digital technology is everywhere but, in a way, it is a victim of its own success: it has become so intelligent that it gives best results when talking to another intelligent being. A human.

In B2B marketing and sales, especially, digital technology, combined with the power of human skills is the real rocket fuel which will boost your sales campaigns. Finding the right mix, however, is a complex process – like building an engine where all parts are perfectly integrated to deliver top performance.

In our latest newsletter The Broadsheet October 2019, we talk about this in more detail. Follow the link below to get more insights.

The Broad Sheet – October 2019

We hope you enjoy reading it as much as we enjoyed writing it!

B2B Sales, Digital marketing, Lead Generation, Newsletter