user intent Archives - Broadley Speaking

Tag Archives: user intent

15th December 2017

Optimise for “Ideas” and Catch your Leads Early on their Buying Journey.

Search is turning into problem-solving. The “Think with Google” Ads Research and Insights team has been digging into Google’s search data and found that people are more and more searching for ideas; ”gift ideas”, “interview outfit ideas”, “holiday ideas” are among the most popular searches. In other words, people are increasingly turning to search before […]

Digital marketing, SEO
6th July 2017

Optimise for User Intent to get qualified traffic to your website.

    User Intent is revolutionising the way we do SEO both in B2C and B2B, but what is it exactly?  It is what the user is looking for when performing a search; the intention behind the keywords, the goal behind the search. It is generally accepted that there are three types of searches: Informational […]

Digital marketing, SEO