SEO Archives

Is SEO still alive?

Is SEO alive in 2023? With every new year, the web fills itself with experts chanting the usual litany for the death of SEO. However, SEO is still very much alive and thriving and it will live as long as there are people who use search engines for their buying decisions, and there are businesses [...]

How to measure SEO goals in Google Analytics.

How to measure SEO goals in Google Analytics. When you establish your business’s SEO goals, you should decide which metrics you are going to track as a measure of your SEO performance. Each business is individual, so there is no universal approach to this. Keep a few things in mind. OUR SEO SERVICES 1 - Which metrics [...]

Optimise for User Intent to get qualified traffic to your website

Optimise for User Intent to get qualified traffic to your website User Intent is revolutionising the way we do SEO both in B2C and B2B, but what is it exactly? It is what the user is looking for when performing a search; the intention behind the keywords, the goal behind the search. It is generally [...]

A 10-step integrated SEO approach to create business opportunities.

A 10-step integrated SEO approach to create business opportunities. The times when SEO was only about keywords, ranking, crawling and linking have gone. Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, are continuously creating areas where SEO overlaps with PPC, social media, traditional marketing, PR and content marketing. As a result, [...]

How do you generate leads from a website?

How do you generate leads from a website? If you have a website, you want it to bring good leads for your business. To do this, your website must be found by the very people who are actively looking for the things you offer and -most crucially- once people find it, it must engage them [...]

4 SEO goals for your business

4 SEO goals for your business Has your SEO strategy delivered higher rankings and more traffic, but your business has not really benefited from this? Or have you invested money and time, but you have reaped little or no business benefits? This is often due to choosing the wrong SEO goals. OUR SEO SERVICES In [...]

6 questions to ask when you are looking to outsource SEO

6 questions to ask when you are looking to outsource SEO You need to outsource SEO services, you have made a shortlist and you are going to start calling but you don’t know exactly what questions will help you find the right one for you; this article will tell you exactly what you should ask [...]

How to Use Pop-ups for Conversions.

How to Use Pop-ups for Conversions. Are you wondering how to use pop-ups for your marketing campaigns? Are you afraid they will annoy and scare off your visitors? Like any other form of advertising, pop-ups may be useful or annoying. If they get in the way of the visitor’s experience on a website, your visitor [...]