SEO strategy Archives - Broadley Speaking

Tag Archives: SEO strategy

Digital Marketing Skills for the Modern Age.

  Digital marketing today requires a very diverse skillset; as the scenario is evolving all the time, so is the skillset of  a digital marketer. One might even say that the most important skills for a digital marketer are openness and being able to learn quickly. With this post we want to give our contribution […]

Digital marketing, SEO

5 SEO mistakes which will harm your business (and how to avoid them)

    There are many SEO mistakes which potentially can harm your website and consequently, your business. However the single most important mistake we repeatedly come across in websites is that they do not talk about the things that matter to their audiences. For many people SEO is a series of technical operations to be […]


Not optimising for “Mobile First” may seriously harm your business.

  “Mobile First” means that Google will now consider the mobile version of your website as your primary version. Until now Google crawled your desktop version first and considered your mobile website as an alternate version; as a consequence, mobile versions of websites did not receive the same attention as desktop versions, in terms of […]


Technical SEO, on-page or link building?

Technical SEO Technical SEO refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance to rank for relevant keywords and phrases. It focusses on allowing search engines to crawl your website and index your pages well; in other words, it […]


How do you capitalise on event opportunities to drive traffic to your site?

  Are you currently capitalising on event opportunities? Events such as Wimbledon or Tour de France, etc. are a really good chance for you to try and bring traffic to your webiste and boost your social media engagement. Have you got an annual plan to include any such events in your campaigns? This article will […]

Digital marketing, SEO

How to carry blog posts across during website migration

        You have a blog with hundreds – maybe thousands- of posts which have never really been optimised; now you are about to migrate your website to a new version and you are undecided about what to do with all your posts: optimise them all before migrating? Optimise after migration? Carry them […]


Go Viral: Are Social Signals a Ranking Factor?

    There is no direct proof that social signals impact ranking. In 2010, Matt Cutts, Google’s Head of Anti Spam, released two videos on this topic: one in May stating that they were not using social signals as a ranking factor and one in December 2010 saying that, at that time, that they were […]

Digital marketing, SEO

Reduce bounce rate and optimise for conversion

    It is a very common case: your website has a few articles on a given topic which perform well in search, attract qualified traffic and are shared on social platforms. However, your bounce rate is high; which means visitors who land on those pages leave after reading the articles instead of exploring more […]

Digital marketing, SEO

An integrated approach to SEO to capitalise on business opportunities.

        The times when SEO was only about keywords, ranking, crawling and linking have gone. Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, are continuously creating areas where SEO overlaps with PPC, social media, traditional marketing, PR and content marketing.  As a result, it has become nearly impossible […]

B2B Sales, Digital marketing, SEO

Optimise for User Intent to get qualified traffic to your website.

    User Intent is revolutionising the way we do SEO both in B2C and B2B, but what is it exactly?  It is what the user is looking for when performing a search; the intention behind the keywords, the goal behind the search. It is generally accepted that there are three types of searches: Informational […]

Digital marketing, SEO
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