We originally published this article on January 30th 2018; since then, we have been accepted as Authorised Zoho Consulting Partner Big Data management is a big issue at the moment, and not just for big businesses. Companies have more information than ever before regarding their customers, competitors and operating processes; this has changed the B2B […]
Tag Archives: sales and marketing alignment
The hot topics of 2017 in B2B marketing are not going to go away anytime soon, and 2018 opens with the same discussions which marked the end of 2017: Account-Based Marketing, marketing technology, automation, sales and marketing convergence, video marketing. This is a list of the B2B marketing and SEO articles we have liked […]
The best sales teams are proactive and better connected. The best marketers are busily mapping customer journeys on all available tools. They’re aware of customer needs even before they take a call. In short, the best Sales and Marketing teams are all moving in the same direction: towards the customer. This means they’re […]
Account Based Marketing is a B2B marketing strategy which consists in considering key accounts as a market of their own. With Account-Based marketing companies can get the best value out of marketing by communicating with prospects better. In addition, engaging with decision-makers earlier and closing better deals also favours alignment between Marketing and […]
It’s great to see Account-Based Marketing (ABM) appearing more and more in marketing and sales forums – and again, to see the rest of the crowd playing catch up with Broadley Speaking.
Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities. It is also the system which allows us at Broadley Speaking to drive value to our clients. In 21st century B2B sales on average every buying decision involves 5.4 decision makers. If you consider that an average […]
Inbound Marketing is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals. As an Inbound salesperson, it is essential that you prioritise the buyer’s needs before your own. Before you can sell anything, however, you have to understand who your buyers […]