intelligent sales Archives - Page 2 of 3 - Broadley Speaking

Tag Archives: intelligent sales

14th January 2013

La Grassa, La Dotta, La Rossa — working on an export strategy

We seem to be doing more than our fair share for the UK balance of payments at the moment with a good deal of export work. Working with FORTUNE magazine in the States, Silcotec in Ireland and Slovakia, and two Italian clients. We are also selling across Europe on a number of projects. All great […]

International Telemarketing and Telesales, Telemarketing
11th January 2013

Representing the World’s biggest business brand to the World’s most senior executives

  When the World’s leading business brands need to speak to their customers they choose Broadley Speaking to do it. There’s a sensible case to be made that FORTUNE is the most powerful B2B brand in the World. It represents required reading for the World’s most senior business executives. It is the World’s most well-informed […]

International Telemarketing and Telesales, Telemarketing
3rd January 2013

The 2012 Broadley Speaking Sales Awards

Now in its 10th year our annual awards have become an institution and are highly prized and even more highly fought for. This years awards were held at The Bedford Hotel in Tavistock on Friday 14th December. The awards evening was conceived in order to recognise outstanding sales achievement and effort across the year. We […]

Telemarketing
31st October 2012

The importance of understanding your value discipline – Ryanair’s O’Leary has it right!

Love ’em or hate ’em you can’t say Ryanair don’t have a grasp of the value discipline that is at the heart of their vision and strategy. We spend a good deal of time with clients thrashing out their value discipline strategy before we get anywhere near doing any direct marketing or telemarketing work. Quite […]

B2B Sales, Telemarketing
25th October 2012

Stimulate your customer’s brain to beat sales “inertia”

I was working with the CEO, Business Development Director and Marketing Manager of a highly innovative process control technology business yesterday. Of their team of 17, 7 have a Phd. The products they have developed are set to take the market by storm. When we talked around the issues of their competitive landscape and I […]

B2B Sales, Telemarketing
8th October 2012

Transatlantic telemarketing – they make the strings, we play the music

At Broadley Speaking we do our fair share of transatlantic projects – both selling UK products into the US and helping US companies enter the UK and European markets. However the Mondomusica project represents a whole new ball game ! Mondomusica New York is a new exhibition where violin making tradition, world leading contemporary instrument makers and […]

International Telemarketing and Telesales, Telemarketing
30th August 2012

A team of many talents – not least photography

The Broadley Speaking team always seems to attract members to its ranks  who have a vast array of talents and skills.  We have choral singers, lead singers in rock and roll bands , World Championship pilot gig rowers, Dartmoor guides, competitive equestrians, hockey players, apiarists, costume designers for major TV and film productions,and multi linguists to name […]

Telemarketing
24th August 2012

How to accept failure – then manage it to your advantage.

“Success consists of going from failure to failure without loss of enthusiasm” – Winston Churchill Yes, commercial organisations are in it to win it – but, sometimes, failure is the best (and only) option, as Ron Ashkenas has argued in the HBR Blog. To paraphrase the proverb, how can you hope to develop and improve […]

B2B Sales, Telemarketing
14th August 2012

Is marketing dead?

In an article for the Harvard Business Review, Bill Lee has laid down the law, giving three reasons why traditional marketing methods are most definitely dead. Buyers are no longer paying attention, because their “decision journey” has changed. Marketing officers lack business credibility, and the ability to generate sufficient business growth. The increasing dominance of social […]

Digital marketing
4th July 2012

Not just another call centre

For those who saw the  Panorama investigation into telesales last night, let me reassure you all  – Broadley Speaking is not a call centre, and does not foster such a culture of self-interest, call-automation, or  passive-aggression towards clients. Rather, our culture is one of consultative selling in a positive and engaged environment. Significantly, Broadley Speaking is a business-to-business, […]

Telemarketing