In Part 1, we reviewed the growth of the CRM and explored the latest features designed to help improve the salesperson’s (user) experience but there’s more to sales than logging information in a CRM, and there are a range of other digital marketing tools available to us that could form part of a […]
Innovation in Sales Systems Sales systems are everywhere! Most companies have one or indeed several different platforms that purport to be the “latest sales technology” that is “better than anything on the market” and is often peddled alongside irreverent terms such as “cutting edge”, “state-of-the-art” and “ground-breaking”. Whilst most of that would appear to […]
The benefits of a Customer Relationship Management (CRM) platform for keeping track of existing customers are generally quite well documented; the ability to build and draw insight from customer-specific information can help businesses to connect with their customers. But how does that process work for new business prospects and customers you haven’t acquired […]