It’s great to have an energised sales team full of busy, loyal, fully engaged staff genuinely excited about their jobs but if they’re busy running around in different, conflicting directions all you’re really going to have is a hyperactive, disoriented, chattering brood of proverbial ‘headless chickens’ flapping about; A messy, noisy and chaotic busyness with mindless panic at its core and an inability to see the bigger picture. To immunise your sales team against the highly infectious ‘HC’ syndrome, you need access to advanced ‘sales husbandry’ – the care, control and cultivation of your sales function – to ensure you rear a healthy, productive brood capable of laying golden eggs.
Broadley speaking, you need Intelligence-led, free range forward thinkers at the heart of a healthy business development service. Not just those that scratch at the surface of the soil, but dig really deep in search of those seeds of opportunity. A collectively motivated and co-ordinated team nurtured by strong, strategic and supportive management, who’ve been chosen for their intrinsic ability to focus on task, build rapport with customers and work together to make your organisation’s vision a reality. As far as the labelling is concerned – we do feed a tailored prospect management system into our mix OMNIA for a genetically enhanced targeting and marketing approach.
“It’s the state of mind of the sales person that determines the quality of conversation, receptivity and experience of the client” (Dr Aaron Turner). Just among us chickens, we’ve been engineered to be the best so that your marketing team doesn’t have to burn the shoe leather to get results. We’ve evolved into a novel sales beast with a unique state of mind- a sophisticated hybrid of clear thinking telemarketers and marketing strategists fuelled by OMNIA to manipulate positive outcomes and engineer meaningful conversations and leads.
As my poultry based metaphors dry up and the thought of Frankenstein chickens loom large, I admit that I’ve barely pecked the surface of the ‘sales husbandry’ debate.
If you’d like to continue to debate the merits of putting professional sales advocates in charge of your business development, need to outsource your sales husbandry or at least give it a health check, call us on 0800 988 7253. After all, we are specialists in our field.