How to find fully qualified B2B Sales opportunities Broadley Speaking
Starting the conversation

Lead Generation and B2B sales

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Broadley Speaking was established to change the face of  lead generation and sales. For over 20 years, with our Total Prospect Management approach we have provided perfectly qualified B2B sales opportunities to more than 400 clients and helped them meet their lead generation goals.

Now Broadley Speaking combines its decades of high level B2B sales experience with the latest sales and marketing technology to deliver leading edge new business development. Our lead generation and appointment setting services are used by our customers to drive new revenue across almost every B2B vertical market .

Our clients have termed our Total Prospect Management approach “best in class” new business development. It takes telemarketing to a new level. It’s a far cry from the usual “spray and pray” call centre approach.

At Broadley Speaking we deliver perfectly qualified B2B sales opportunities.

We have worked for some of the largest global B2B brands including Flex, Fortune Magazine, Eurocell, BP Castrol, Compass Group; across the UK and Ireland, Europe and the rest of the world.

Our work with the Compass Group started 7 years ago with one division of the UK & Ireland Group.

We are now not only the preferred supplier for the whole of the Compass UK & Ireland but our approach has been adopted across Europe, APAC and MEA.

We provide multilingual inside sales, telemarketing, telesales, lead generation, appointment setting and new business development. To do this we can also take a blended approach; using all the communication tools at our disposal we deliver tailored sales messages to the buyers and influencers we have identified. Each campaign is driven by a bespoke strategy and a suite of tactics in order to optimise results.

How many calls do you make?

If you are looking for a company to uncover high value B2B sales opportunities and influence senior decision-makers then we will be using a range of lead generation methods and skills of which calling is just one.

Each call we make will work at multiple levels: fact finding; reinforcing your brand messages; uncovering needs and pain points; building rapport. So, preparing for each call is essential – you only get one opportunity to make a first impression.

Call rate.

At Broadley Speaking a call with a decision maker often lasts for 12-15 minutes. Typically, we will make an average of 8 calls per hour and engage with one decision maker per hour.

How expensive is it?

When outsourcing a B2B Lead Generation company, you should make sure  you get a good ROI. Everything we do is designed to deliver great value and a clear ROI.  Then, of course, you need a certain level of investment and time to deliver high value sustainable sales results.

An entry level project with Broadley Speaking is going to be around £15,000. This will typically last three months and deliver customer insight, a pipeline of mid to long -term B2B Sales opportunities, immediate sales leads and appointments. The market value of which will far outstrip your initial investment.

How many leads will I get?

This depends on a number of factors. Most of all the size of your prospect universe (how many organisations have the need and means to buy your particular product or service ?); then, the typical length of the sales cycle for your product or service.

How do you define a good lead?

How many leads you get also depends upon how you define a good lead. For us a good lead is one which is fully qualified according to BANT (budget, authority, need, time). Unless a lead meet these criteria, we continue to nurture it until it does.

At first we will spend time with you to consider how many leads you need to make the project worthwhile; then, we need to determine how many leads it is realistic for us to deliver. Finally, if these two figures are comparable the project will move ahead to give you fully qualified B2B sales opportunities.

My business is too specialist?

This is a concern we often hear, usually from organisations that have gone on to become our clients.  In 20 years as a B2B sales company we have not come across a business we cannot help; however technical or specialist their product or service. You will be surprised at how many specialist sectors and niches we have worked in.

Experts at finding new business.

Even so, of course we can’t claim to be experts in your business specialism. But the reason you’re reading this is probably because you need help finding new business and this we are experts at. We have the right level and combination of knowledge attitude and skills to identify potential prospects, initiate conversations and identify needs.

If you a looking for a B2B lead generation company or just want to understand how our approach could make an impact on your business call Isabel Robson on +44 (0)1778 590651