May 2009 Telesales and telemarketing Newsletter - Broadley Speaking


3rd May 2009

May 2009 Telesales and telemarketing Newsletter

UPDATE: Broadley Speaking’s newsletter has a new format! Read it here


Telemarketing and telesales drives new revenues for customers

Show me the money!

One of our main problems, as it is for any company, is highlighting our difference to potential customers, the ‘why choose us’ predicament. As they say well done is always better than well said or as we like to say ‘show me the money!’ With this in mind, we love to see a customer soar above their competition due to our efforts. Nothing pleases us more.

A recent example of this is one of our long term clients, Somar International. As reported last week, Somar have achieved a 35% growth in the past twelve months. With a recession looming in background, this kind of growth is not down to luck or good timing. It shows a tenacious attitude to sales and a commitment to developing strong and enduring business relationships.

We have been working with Somar since September 2006. In this time we have been a significant element within the strategic development of a lucrative UK market for their Eluma lighting system. We have excelled in creating and nurturing business relationships on their behalf, and we understand that the manufacturing sales pipeline can be long and arduous, especially in the current climate.

Broadley Speaking Director, David Conn said: “We have a pretty clear view of Somar’s pipeline and it is extremely satisfying indeed for the sales team at Broadley Speaking to see their telesales labours coming to fruition. Even with the best, most innovative, products it is hard work generating new £1,000,000 contracts in the grip of a howling recession. The ROI arguments are very compelling for the Eluma product but even so projects like those highlighted represent significant capital investments on behalf of the companies involved – and remember, before they received a telesales cold call from Julie or Sarah at Broadley Speaking it wasn’t in their budget!”

In fact some of the biggest deals for Somar have come off the back of Broadley Speaking’s work. This includes clients like the Go Ahead Group, Sainsbury’s and Manchester Airport.

Head of UK Sales Keith Wyatt commented: “We consider Broadley Speaking to be a valuable partner and an essential part of our sales mechanism. Their firm/obvious commitment and enthusiasm to achieve expectations has helped us to uncover multi million pound opportunities. This not only shows a brilliant return on investment but also their commitment to quality appointment setting through telesales.”

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Broadley scores in the premier league

Right now many people, in just about every sector, may be scratching their heads wondering how they can meet their sales goals in what is recognised as challenging economic times. Having generated business for companies for over 12 years we find sales and marketing professionals are keen to find out just how we do it!

In conjunction with Protel Associates, one of the UK’s leading process industry market intelligence organisations, Broadley Speaking hosted a sales seminar at, the venue of legends, Old Trafford in April and then back again by popular demand to a similar but different audience of process professionals at Birmingham City’s St Andrews ground in May. The workshop entitled ‘The Art and Science of Successful Cold Calling’ was attended by key marketing and sales personnel from across the process industry so they get an understanding of how technical telesales projects work

Hilary Broadley commented: “It was fantastic to see such large groups attending both sessions and the level of engagement was magnificent across both venues. When people come to us first off, quite often they think their product or service is ‘different’ , and this combined with their own previous experience of what is generally known as ‘telemarketing’ or telesales  can reflect their views of its potential for their own organisation. Some of the process related companies have highly technical and complex products and services. I think they were quite surprised to find out a service like ours exists and has an extensive track record of success to prove it.”

If you would like to find out how Broadley Speaking can give your sales a boost please call Hilary Broadley on 0800 988 7253 or email us at

Football not all about the
Premier League says MD

Hilary Broadley, MD of Broadley Speaking and well known Exeter City fan said: “It was great to visit and speak at two Premier League grounds (admittedly Birmingham only just Premier League!) but undoubtedly for me the biggest football occasion this season was The Don Valley Stadium in early May. Exeter City achieved their first ever back-to-back promotions and entered League 1, beating Rotherham United 1-0 in front of 3,000 away fans! We have been delighted to work with City over the last couple of years and support them in helping achieve some of their sponsorship goals. In common with many of our clients the club has a strong vision for its future both on and off the pitch and its delightful to work with them to help get the results they want.”

To find out more give us a call on 0800 988 7253

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