Last Year’s winning strategy may become today’s losing strategy

Thought Leadership

2nd February 2016

Last year’s winning strategy may become today’s losing strategy

Last Year’s winning strategy may become today’s losing strategy

Over the last two decades Broadley Speaking has observed many changes in the world of business.

A big change to this landscape over recent years is the workforce, particularly with the demographic of the work force changing with the influx of the millennial generation.

While there is no universally accepted definition, the term “millennial” is typically applied to those born between 1980 and 1999.

This millennial generation is the largest age group to emerge since the baby boom generation, and a group that accountancy firm Deloitte predicts will make up 75% of the global workforce by 2025.

With this huge shift happening is your company ready for the change?

This millennial generation grew up through the birth of the digital age, with technology at their finger tips from the very beginning. With this fast pace digital growth, the millennials were at the forefront of this movement.

This extremely technology savvy generation are changing the economic landscape and should be changing the way you think about sales and marketing.

Back in 2001 Philip Kotler predicted that the economic landscape was to be shaped by two powerful forces – Technology and Globalization. When Kotler described this, it was two distinct separate forces.

Skip forward only 15 years and the observation has become a reality, but those two separate and distinct forces have combined to create a seemingly unstoppable force.

The world’s largest taxi firm, Uber, owns no cars.
The world’s most popular media company, Facebook, creates no content.
The world’s most valuable retailer, Alibaba, carries no stock.
The world’s largest accommodation provider, Airbnb, owns no property.

Kotler also observed that last year’s winning strategy may become today’s losing strategy!

The way we see it is that the sales and brand advocacy skills that have been used and honed over millennia should combine seamlessly with technology used by millennials.

Broadley Speaking’s new business development approach and the facilitating technology, Omnia, is built on the last year’s winning strategy but embraces tomorrow’s winning strategy too.

This change in the economic landscape was at the forefront of Omnia’s development. Omnia incorporates a suite of complimentary solutions all aimed at driving new business development for the future.

We’d love to talk to you about how this best in class new business development solution can help drive your business growth for the future.

Call us on 0800 988 7253 to discuss your needs in more detail, if it’s appropriate explain how we might go about meeting them, and arrange a web demo to show how we might go about it.

New business development