This month’s Newsletter theme couldn’t be more important: keeping ahead of the game. One podcast, one article and one case study, all dedicated to what you need to do if you want to keep ahead of your competitors.
If you fail to prepare you should prepare to fail.
In the 21st century business scenario there is little space for improvisation. Whether you are preparing a sales call, a face-to-face appointment, a presentation or report, preparation is your best way to keep ahead of the game.
However, knowing what to prepare or how to prepare it, is not always obvious. The best way to approach any preparation is to keep your audience well in mind: what are they looking for? What do they need? What messages are they sensitive to? If you know this you’ll be able to reach out to your audience with arguments which resonate with them in a style and language they can relate to.
The right CRM system can make your job easier and give you more qualified leads.
CRM systems are often misunderstood or underused. The fact is that today CRM systems can do amazing things when properly implemented, integrated and managed. Among other things, they can be used to bring fresh, qualified leads to your business. In this month’s edition of The Broad Sheet, we explain how to keep ahead of your competition by using your CRM in the right way.
Selling high-value services into the NHS
Finally, a case study explaining how Broadley Speaking has been working with a top catering service provider to help them sell their services into the NHS keeping ahead of their competition.