In March David was welcomed by the Chartered Institute of Marketing as a member by being able to clearly demonstrate his considerable marketing experience at a senior marketing level or consultancy and at the time of the application holding an appointment at board level.
David is a highly experienced marketer with 30 years experience across the full range of business to business marketing sectors. He has held senior marketing positions, to Director level since 1995.
He has a background in trade publishing at EMAP and subsequently the fledgling UK trade show industry. He was instrumental in changing the face of information technology conferences and exhibitions in the late 1980s in the UK and across Europe. His roles included marketing and sales to both exhibitors (to generate direct revenue) and to visitor and conference delegates. Of particular note was his work around the Networks series of events whilst at Blenheim plc. The UK event grew from being a cabling event at Wembley in 1998 with revenues of under £1,000,000 and attracting 4,000 attendees to the position in 1992 when the event turned over £7,000,000 and brought in 24,000 attendees.
David was directly responsible for both the direct marketing and sales efforts that created the Networks brand. These included multiple complex direct mail campaigns for both exhibition attendees and (paid) conference delegates. These topped a total of 1,000,000 pieces across a 4 month period to computer network professionals and senior managers in Times Top 500 companies.
In tandem with this UK success David directed marketing for the launch and development of Networks events across Europe and Scandinavia. This included direction across the full marketing mix of product, price,place and promotion.
Subsequently David was Marketing Director with SoftBank Expos in the UK and pioneered some of the very first email and digital marketing in the UK in 1996.( This was when email addresses were generally numbers and sending emails meant a buzzing modem!). It worked and earned a feature in The Times.
in 1997 David moved to Devon to be Managing Director of Trident Exhibitions. This role included marketing direction and sales management across the portfolio of products. Amongst this he also developed a new exhibition and conference from scratch, Cellexpo. Cellexpo launched in Johannesburg in 1999.
Since 2000 David has been a Director and shareholder of Broadley Speaking.
Broadley Speaking is widely recognised as one of the leading business development agencies in the UK. Its clients range from world leading B2B brands such as FORTUNE magazine, Compass Group and World Fuel Services to small innovative ,VC backed, start ups. David not only is Marketing Director for Broadley Speaking but provides the marketing direction and consultancy for clients.
As it is a dedicated business development business the marketing strategy and consultancy offered to clients is necessarily pragmatic, high impact and results driven and measured.
Consultancy includes new market analysis, product and service offering development as well as marketing and sales strategy and tactical implementation.
Leading bespoke workshops covering value discipline and proposition and pricing Broadley Speaking helps even the largest companies to focus and develop their marketing and sales strategies and tactics.
This work instructs high impact new business development interventions absolutely focused on generating new revenue for clients.
David commented: “I was hugely impressed by the thoroughness of the Chartered Institute of Marketing’s approach to granting professional membership. They required in depth case studies of the marketing and sales work we do with clients, references, full curriculum vitae, and copies of qualification certificates. The process took some time but it benchmarks our marketing strategy and planning work against professional industry standards so its great to pass with flying colours”