SEO is still very much alive and thriving and it will live as long as there are people who use search engines for their buying decisions, and there are businesses who want their websites to be found organically.
After all, 53% of trackable web traffic in 2022 came from Organic Search and over 80% of buying decisions begin with a search engine.
The truth is that the people who say SEO is dead are just finding it much harder to influence Search Engines Result Pages than 10 or even 5 years ago.
For example, in 2015 it was still possible to rank a product page accompanied by good marketing content and visuals; today it’s nearly impossible. This is because people who approached search engines in 2015 were at the last stage of their buying journey; they were ready to buy and were searching for specific products or services. Nowadays people begin their buying journeys online when they are far from ready to buy, and they expect search engines to accompany them along their journey – short or long. Therefore, in 2023 you are more likely to rank for a blog post giving buying recommendations and reviews, than you are for a product page.
To make things even more difficult, since 2016, Google has slowly encroached on organic search results in favour of paid advertising; as a result, SEO professionals were forced to develop innovative strategies for not only showing up on the first page but also competing with paid ads.
SEO in 2023 is about finding the right strategy for your business objectives.