SEO Archives - Broadley Speaking

SEO

Organic SEO is a very cost-effective way to boost visibility, increase your brand presence and drive traffic to your website. But the Search Engine Optimisation scenario changes very quickly and -unless you are an SEO professional, it is impossible to keep up-to-date with the latest changes. If your website follows old practices, it might not be correctly crawled and indexed. Your rankings and, most crucially,  your business will suffer.

At Broadlkey Speaking we have our own experts who have been doing SEO consulting since SEO began and who will be able to advise you on the best practices and strategies to bring value to your business.

We offer a comprehensive organic service that utilises the most sophisticated technical tools to:

Carry out a full technical audit of your website
Drive targeted search engine traffic through better positioning in Google’s SERPs
Increase conversions
Monitor competing business websites
Produce and monitor targeted web content
Improve navigability and User Experience
Improve your back-linking profile

13th November 2018

How to use SEO for lead generation.

  Are you getting  a lot of website traffic but not enough from the right kind of visitors? Do you have good keyword rankings but not enough engagement and conversions? It’s a common situation to be in. SEO can boost thought leadership and bring good leads. However an SEO strategy requires a lot of careful […]

Lead Generation, SEO
3rd September 2018

Digital Marketing Skills for the Modern Age.

  Digital marketing today requires a very diverse skillset; as the scenario is evolving all the time, so is the skillset of  a digital marketer. One might even say that the most important skills for a digital marketer are openness and being able to learn quickly. With this post we want to give our contribution […]

Digital marketing, SEO
16th August 2018

5 SEO mistakes which will harm your business (and how to avoid them)

    There are many SEO mistakes which potentially can harm your website and consequently, your business. However the single most important mistake we repeatedly come across in websites is that they do not talk about the things that matter to their audiences. For many people SEO is a series of technical operations to be […]

SEO
6th August 2018

Not optimising for “Mobile First” may seriously harm your business.

  “Mobile First” means that Google will now consider the mobile version of your website as your primary version. Until now Google crawled your desktop version first and considered your mobile website as an alternate version; as a consequence, mobile versions of websites did not receive the same attention as desktop versions, in terms of […]

SEO
15th May 2018

How do you create a content strategy to get attention from your audience?

“It’s never been easier to create content, it’s never been harder to reach your customer” Steve Rayson. Brighton SEO, April 2018. Those of us who attended some of the content strategy talks at Brighton SEO in April arrived there with one big question on their minds: with the web so saturated with all types of […]

Digital marketing, SEO
19th January 2018

Content Scraping a Form of Piracy or Flattery?

  “Content scraping” means stealing original content from a website and posting it to another site without the knowledge or permission of the owner of the “scraped” content and some websites are able to drive a lot of traffic by scraping high-quality content. Many times the original author’s name is not mentioned, other times it […]

SEO
17th January 2018

SEO and Content Marketing Convergence.

    The importance of content marketing for SEARCH ENGINE OPTIMISATION has been a topic of conversation for many years; “content is king” is the buzzword at every digital marketing conference. However, only recently we have come to realise that SEO and content marketing must converge. The purpose of SEO is to make it easy […]

Digital marketing, SEO
5th January 2018

Technical SEO, on-page or link building?

Technical SEO Technical SEO refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance to rank for relevant keywords and phrases. It focusses on allowing search engines to crawl your website and index your pages well; in other words, it […]

SEO
15th December 2017

Optimise for “Ideas” and Catch your Leads Early on their Buying Journey.

Search is turning into problem-solving. The “Think with Google” Ads Research and Insights team has been digging into Google’s search data and found that people are more and more searching for ideas; ”gift ideas”, “interview outfit ideas”, “holiday ideas” are among the most popular searches. In other words, people are increasingly turning to search before […]

Digital marketing, SEO