The 21st century B2B sales landscape is becoming more and more complex and challenging. Multiple buyers and buying influences have a growing role in any purchasing decision and -on top of that- digital technology and the web are now strong sales and marketing factors, even in B2B. A 2015 Forrester research proves that […]
New business development
Business Development is about creating value for your business. This covers many areas: generating good leads, mapping markets, nurturing relationships, managing customers and prospects, building a solid sales pipeline.
At Broadley Speaking we help our clients worldwide with their business development strategies, creating long-term value with our Total Prospect Management approach. We help you find out where the best business opportunities lie and manage your prospects in order to optimise the potential of your existing relationships and build a solid pipeline. We use all traditional and innovative tools to advocate your brand with senior decision makers and help you close the best deals.
Get in touch to tell us your business development requirements and discover how we can help you.
We have chosen this provocative title for our April newsletter in order to stress a theme that is at the heart of our life as a business: traditional Lead Generation practices will not deliver new business opportunities in the 21st century B2B sales scenario. The truth is that most markets are finite and […]
We have just come back from B2B Marketing and Sales Innovation Expo. In the two days we spoke to dozens of decision-makers from businesses all over the world, we asked and answered questions and gave a talk to a packed theatre about the challenges that businesses face trying to sell their goods and services to […]
Many times new business can be created by investigating new markets and finding new customers; other times it can come from leveraging relationships with existing clients. In both cases, you need a strategy and the right skills to implement it. With our 21 years of experience working with companies across the world, we are […]
Global Business Development Best Practices: embedding our team members to support our clients across the world. Broadley Speaking has clients across the World. Our very best results come from working hand in glove with clients. We regularly embed our senior Account Managers in our client’s offices. This embedded role results in working directly with our […]
Business, which doesn’t like uncertainty at the best of times, is facing challenging times in the midst of Brexit and current global economics; the marketplace is changing and businesses need to start shaping up for the future. Predictions are that innovative approaches to client service and delivery will become a mandate for survival. […]
My fellow car nerds may know that May 1st marked the 23rd anniversary of Senna’s untimely death at Imola circuit. Despite his death, his accomplishments still resonate within both motorsport and, perhaps to the surprise of some, the world of business development. Here’s 4 key nuggets of wisdom that business developers can take […]
Broadley Speaking has gained global recognition as the leader in delivering highly qualified, high value new business development opportunities on behalf of our clients. We know that to successfully deliver highly qualified, high value new business development opportunities, understanding whom the “buyer” of your product or service is, is key for success. Understanding who the […]
If you are not already using LinkedIn for B2B lead Generation, you should start immediately: these statistics (courtesy of LinkedIn itself) will give you an idea of the power of LinkedIn. User base LinkedIn is the largest social media for B2B professionals in the world: 467 million – Total number of LinkedIn users. 1.5 Million – The […]
Broadley Speaking Italia continues to develop and thrive With a hugely successful few days in Italy making new colleagues and visiting old ones. Our first day was centred around Florence with a trip out t0 high end ladies fashion manufacturer L.P. Confezioni in Castelfiorentino. A wonderful family business which designs and creates high quality womenswear […]