We’ve seen some pretty panicked B2B marketers over the last year. It’s been a tough year for everyone, but particularly tough for those responsible for filling the top of funnels with new “leads” for their sales teams looking to win high value new business.
New business development
Business Development is about creating value for your business. This covers many areas: generating good leads, mapping markets, nurturing relationships, managing customers and prospects, building a solid sales pipeline.
At Broadley Speaking we help our clients worldwide with their business development strategies, creating long-term value with our Total Prospect Management approach. We help you find out where the best business opportunities lie and manage your prospects in order to optimise the potential of your existing relationships and build a solid pipeline. We use all traditional and innovative tools to advocate your brand with senior decision makers and help you close the best deals.
Get in touch to tell us your business development requirements and discover how we can help you.
Many sales and marketing professionals have been forced to throw the old marketing staples out of the window with the advent of the current pandemic. They have had to start their thinking from scratch. For many, exhibitions and conferences have been a mainstay of their annual activity. As an old hand at organising trade shows […]
Philippa Sherrell, Social Selling Lead at Broadley Speaking, thinks it might just be ! For many years traditional ‘social media agencies’ have trumpeted their success on the back of volume of ‘followers’ and ‘connections’ to either individual profiles or company LinkedIn pages. In the last few weeks, and after much pressure from those in the […]
Challenging assumptions. How we help clients within the healthcare space achieve their business objectives. A Case Study.
Challenging assumptions is never easy but, sometimes, you have to be bold and disruptive. Read this case study to see how we helped a client do just that. Who is our client? They are the largest provider of cancer and cardiac care in Australia, leading the curve in clinical trials in these areas. […]
Are you struggling to see the progress in your lead generation? Is your sales team failing to get past initial contact with prospects? It shouldn’t be too hard to get a foot in the door with businesses within your prospect pool, in theory. The reason they’ve been identified as prospects is because they fit […]
The 21st century B2B sales landscape is becoming more and more complex and challenging. Multiple buyers and buying influences have a growing role in any purchasing decision and -on top of that- digital technology and the web are now strong sales and marketing factors, even in B2B. A 2015 Forrester research proves that […]
We have chosen this provocative title for our April newsletter in order to stress a theme that is at the heart of our life as a business: traditional Lead Generation practices will not deliver new business opportunities in the 21st century B2B sales scenario. The truth is that most markets are finite and […]
We have just come back from B2B Marketing and Sales Innovation Expo. In the two days we spoke to dozens of decision-makers from businesses all over the world, we asked and answered questions and gave a talk to a packed theatre about the challenges that businesses face trying to sell their goods and services to […]