New Business Development Archives - Broadley Speaking

New business development

Business Development is about creating value for your business. This covers many areas: generating good leads, mapping markets, nurturing relationships, managing customers and prospects, building a solid sales pipeline.

At Broadley Speaking we help our clients worldwide with their business development strategies, creating long-term value with our Total Prospect Management approach. We help you find out where the best business opportunities lie and manage your prospects in order to optimise the potential of your existing relationships and build a solid pipeline. We use all traditional and innovative tools to advocate your brand with senior decision makers and help you close the best deals.

Get in touch to tell us your business development requirements and discover how we can help you.

Re-evaluating your sales and marketing in light of Covid-19?

Many sales and marketing professionals have been forced to throw the old marketing staples out of the window with the advent of the current pandemic. They have had to start their thinking from scratch. For many, exhibitions and conferences have been a mainstay of their annual activity. As an old hand at organising trade shows […]

Lead Generation, New business development

Is it a case of The Emperor’s New Clothes?

Philippa Sherrell, Social Selling Lead at Broadley Speaking, thinks it might just be ! For many years traditional ‘social media agencies’ have trumpeted their success on the back of volume of ‘followers’ and ‘connections’  to either individual profiles or company LinkedIn pages. In the last few weeks, and after much pressure from those in the […]

Digital marketing, New business development

Challenging assumptions. How we help clients within the healthcare space achieve their business objectives. A Case Study.

    Challenging assumptions is never easy but, sometimes, you have to be bold and disruptive. Read this case study to see how we helped a client do just that. Who is our client? They are the largest provider of cancer and cardiac care in Australia, leading the curve in clinical trials in these areas. […]

B2B Sales, New business development

Put yourself in your clients’ shoes

  Are you struggling to see the progress in your lead generation? Is your sales team failing to get past initial contact with prospects? It shouldn’t be too hard to get a foot in the door with businesses within your prospect pool, in theory.   The reason they’ve been identified as prospects is because they fit […]

Lead Generation, New business development

Lead Generation is dead. Long live Total Prospect Management.

    We have chosen this provocative title for our April newsletter in order to stress a theme that is at the heart of our life as a business: traditional Lead Generation practices will not deliver new business opportunities in the 21st century B2B sales scenario. The truth is that most markets are finite and […]

B2B Sales, Lead Generation, New business development, Uncategorised