New business development needs a structured approach and facilitating technology. We have nearly two decades of experience of undertaking new business development work on behalf of B2B businesses. During that time we have worked with some of the best marketing and sales teams in the UK and tried and tested just about every marketing tool and programme used in the B2B environment.
Our philosophy is the union and fusion of different sales and marketing cultures and philosophies and how we went about testing, blending and complementing them to produce a best of breed solution.
Broadley Speaking is a B2B sales and marketing agency with a proven track record in driving new business opportunities across every major B2B sector, delivering results worth millions for our clients worldwide.
What a Predictable Sales Pipeline Actually Looks Like
What a Predictable Sales Pipeline Actually Looks Like Predictability Isn’t About Forecasting - It’s About Process Every sales leader wants a predictable pipeline. But most focus on outputs (monthly forecasts) instead of inputs (process, engagement, qualification). At Broadley Speaking, we help clients build predictability from the ground up. Here’s what it really looks like [...]
5 Sales & Marketing Mistakes That Are Costing You New Business
5 Sales & Marketing Mistakes That Are Costing You New Business Smart Brands Still Make Basic Mistakes Even the most well-resourced sales and marketing teams can fall into traps that prevent them from turning interest into income. Over the last two decades, we've reviewed hundreds of B2B programmes and worked directly with sales teams [...]
The Buying Matrix: How to Win Over Every Decision-Maker
The Buying Matrix: How to Win Over Every Decision-Maker Sales Success Isn’t Just About Your Contact In complex B2B sales, it’s rarely a single decision-maker calling the shots. Today’s buying journeys involve a wide cast of characters, each bringing different priorities, agendas, and pain points to the table. Selling to just one stakeholder is [...]
Why your sales pipeline feels broken – and how to fix it
Why your sales pipeline feels broken - and how to fix it The Pipeline Illusion Sales leaders often look at their pipeline and wonder: "Why aren't we closing more?" On paper, it looks healthy. Opportunities are logged, MQLs are flowing in, and sales reps are busy. But deals are stalling. Forecasts aren’t being hit. [...]
Why data alone won’t build your pipeline – the digital paradox
Why Data Alone Won’t Build Your Pipeline - The Digital Paradox We’re Drowning in Data, But Starving for Insight Modern sales and marketing platforms promise insight, prediction, and precision. CRMs, intent platforms, and AI tools provide more data than ever before. But here’s the problem: most teams don’t know how to use it. Data isn’t [...]
4 Strategies to Redefine Value Amid Rising Costs
B2B Under Pressure: 4 Strategies to Redefine Value Amid Rising Costs Yes, inflation and increasing expenses are squeezing margins, but they’re also encouraging businesses to reconsider what value truly means. In times of austerity, it can feel logical—even necessary - to cut back on your sales and marketing budgets. Yet, history and market data show [...]
Turn macroeconomic challenges into real business opportunities
How to turn macroeconomic challenges into real opportunities Economic instability often triggers a “flight or fight” response among businesses—either putting initiatives on hold or reacting quickly to the shifting landscape. Yet, experience shows us that a third path exists: adapt, innovate, and grow. At Broadley Speaking, we believe that macroeconomic challenges don’t have to be [...]
The EV and EVSE Market is in a Revolutionary State: This is how you can emerge as a winner
The EV and EVSE Market is in a Revolutionary State: This is how you can emerge as a winner The European market for electric vehicles (EVs) and electric vehicle charging infrastructure (EVSE) is growing at an unprecedented, revolutionary, pace. As more and more countries in Europe implement policies to reduce carbon emissions, the demand for [...]
How can colours help new business development?
How can colours help new business development? Broadley Speaking has gained global recognition as the leader in delivering highly qualified, high value new business development opportunities on behalf of our clients. As well constantly succeeding in developing new business for our clients, we also work hard internally to make sure that our team has the [...]- 1
- 2