Lead generation describes the process of stimulating interest in a product or service for the purpose of developing a sales pipeline.
Broadley Speaking specialises in driving sustainable business development working with companies selling complex products and services. Searching for quality leads is key from the very beginning to maximize ROI from lead generation campaigns.
Recently the buying process has changed, and this has meant the need to develop new ways to reach potential buyers. There needs to be a focus on finding innovative ways to analyse potential buyers and the buying group dynamic; then, a new strategy to maintain a continuous relationship with each and every buyer.
Many sales and marketing professionals have been forced to throw the old marketing staples out of the window with the advent of the current pandemic They have had to start their thinking from scratch. For many, exhibitions and conferences have been a mainstay of their annual activity. As an old hand at organising trade shows […]
Are you struggling to see the progress in your lead generation? Is your sales team failing to get past initial contact with prospects? It shouldn’t be too hard to get a foot in the door with businesses within your prospect pool, in theory. The reason they’ve been identified as prospects is because they fit […]
The more digital technology advances, the more it will need human skills. This is the digital paradox of the 21st century. Digital technology is everywhere but, in a way, it is a victim of its own success: it has become so intelligent that it gives best results when talking to another intelligent being. A human. […]
The 21st century B2B sales landscape is becoming more and more complex and challenging. Multiple buyers and buying influences have a growing role in any purchasing decision and -on top of that- digital technology and the web are now strong sales and marketing factors, even in B2B. A 2015 Forrester research proves that […]
We have chosen this provocative title for our April newsletter in order to stress a theme that is at the heart of our life as a business: traditional Lead Generation practices will not deliver new business opportunities in the 21st century B2B sales scenario. The truth is that most markets are finite and […]
We have just come back from B2B Marketing and Sales Innovation Expo. In the two days we spoke to dozens of decision-makers from businesses all over the world, we asked and answered questions and gave a talk to a packed theatre about the challenges that businesses face trying to sell their goods and services to […]
Are you getting a lot of website traffic but not enough from the right kind of visitors? Do you have good keyword rankings but not enough engagement and conversions? It’s a common situation to be in. SEO can boost thought leadership and bring good leads. However an SEO strategy requires a lot of careful […]
We are proud to introduce “The Broad Sheet”, Broadley Speaking’s monthly lead generation newsletter. Every issue will contain articles and links to Broadley Speaking’s lead generation resources, podcasts and videos and will offer practical, actionable advice derived from our experience of over 21 years. In the first issue the spotlight is on: Cold Calling Cold […]
Omnia represents the apex of over 20 years work using digital marketing but combining this with a professional sales approach to deliver evocative new business development programmes fit for purpose in the 21st century
Cold calling is often viewed as a fairly unsophisticated form of lead generation. Actually, a poorly-executed B2B telemarketing campaign can cause untold damage to a brand and make a huge dent in marketing budgets without generating any results. On the contrary, when properly executed, cold calling is still one of the most efficient lead generation techniques. […]