Are you wondering how to use pop-ups for your marketing campaigns? Are you afraid they will annoy and scare off your visitors? Like any other form of advertising, pop-ups may be useful or annoying. If they get in the way of the visitor’s experience on a website, your visitor will abandon your website; often this […]
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“What gets measured gets managed” (attributed to quite a few people). When you establish your business’s SEO goals, you should decide which metrics you are going to track as a measure of your SEO performance. Each business is individual, so there is no universal approach to this. Keep a few things in mind. Which metrics […]
Your SEO strategy has delivered higher rankings and more traffic but your business has not really benefited from this; you have invested money and time, but you have reaped little or no business benefits. Have you ever found yourself in such a position? This is often due to choosing the wrong SEO goals. […]
Non-use (and mis-use) of CRM systems by partners is a common frustration for marketers within professional services firms. Duplicate entries, multiple ‘owners’ of accounts and/or contacts or just a complete lack of engagement are common gripes. But why do partners not engage? Perhaps there is a lack of perceived value in maintaining an up to […]
If you have a website, you want it to bring good leads for your business. To do this, your website must be found by the very people who are actively looking for the things you offer and -most crucially- once people find it, it must engage them and convince them to give you their custom. […]
In an article for the Harvard Business Review, Bill Lee has laid down the law, giving three reasons why traditional marketing methods are most definitely dead. Buyers are no longer paying attention, because their “decision journey” has changed. Marketing officers lack business credibility, and the ability to generate sufficient business growth. The increasing dominance of social […]