Digital marketing Archives - Broadley Speaking

Digital marketing

At Broadley Speaking we have over 20 years of experience in B2B marketing using the most advanced digital technology. Give us a call today to talk to a specialist for a free consultation.

Is it a case of The Emperor’s New Clothes?

Philippa Sherrell, Social Selling Lead at Broadley Speaking, thinks it might just be ! For many years traditional ‘social media agencies’ have trumpeted their success on the back of volume of ‘followers’ and ‘connections’  to either individual profiles or company LinkedIn pages. In the last few weeks, and after much pressure from those in the […]

Digital marketing, New business development

What an omnichannel campaign looks like in action and how to align sales and marketing teams.

  In 21st century sales and marketing, it is generally agreed that sticking to silos is not going to benefit anyone, but it is not always clear how to find the right syncretism to create consistent, well-targeted campaigns with perfect alignment among all teams involved. We believe that a blend of digital and human channels is […]

B2B Sales, Digital marketing

Finding the perfect mix of human and digital skills in B2B sales.

The more digital technology advances, the more it will need human skills. This is the digital paradox of the 21st century. Digital technology is everywhere but, in a way, it is a victim of its own success: it has become so intelligent that it gives best results when talking to another intelligent being. A human. […]

B2B Sales, Digital marketing, Lead Generation, Newsletter

Collecting and using customer intelligence with Zoho Marketing Hub

  Nowadays, all businesses have many tools which help them collect customer information but, very often, these tools act in isolation and do not allow you to have a complete view of your customer journey. Many platforms will tell you which campaigns, promotions, channels are generating leads, but at some point there is a disconnection […]

CRM, Digital marketing

The Broad Sheet: B2B Sales Innovations.

    The 21st century B2B sales scenario is a very complex one with more and more decision makers and involved in any buying decision; all with their own buying motivations, barriers and communication styles. A decision may take months if not years. How do you even begin to navigate such a maze? How do […]

B2B Sales, Digital marketing, Newsletter

Innovation in Sales Systems. The Digital Marketing Suite

    In Part 1, we reviewed the growth of the CRM and explored the latest features designed to help improve the salesperson’s (user) experience but there’s more to sales than logging information in a CRM, and there are a range of other digital marketing tools available to us that could form part of a […]

CRM, Digital marketing