At Broadley Speaking we have over 20 years of experience in B2B marketing using the most advanced digital technology. Give us a call today to talk to a specialist for a free consultation.
The 21st century B2B sales landscape is becoming more and more complex and challenging. Multiple buyers and buying influences have a growing role in any purchasing decision and -on top of that- digital technology and the web are now strong sales and marketing factors, even in B2B. A 2015 Forrester research proves that […]
Nowadays, all businesses have many tools which help them collect customer information but, very often, these tools act in isolation and do not allow you to have a complete view of your customer journey. Many platforms will tell you which campaigns, promotions, channels are generating leads, but at some point there is a disconnection […]
We have just come back from B2B Marketing and Sales Innovation Expo. In the two days we spoke to dozens of decision-makers from businesses all over the world, we asked and answered questions and gave a talk to a packed theatre about the challenges that businesses face trying to sell their goods and services to […]
The 21st century B2B sales scenario is a very complex one with more and more decision makers and involved in any buying decision; all with their own buying motivations, barriers and communication styles. A decision may take months if not years. How do you even begin to navigate such a maze? How do […]
In Part 1, we reviewed the growth of the CRM and explored the latest features designed to help improve the salesperson’s (user) experience but there’s more to sales than logging information in a CRM, and there are a range of other digital marketing tools available to us that could form part of a […]
Innovation in Sales Systems Sales systems are everywhere! Most companies have one or indeed several different platforms that purport to be the “latest sales technology” that is “better than anything on the market” and is often peddled alongside irreverent terms such as “cutting edge”, “state-of-the-art” and “ground-breaking”. Whilst most of that would appear to […]
Omnia represents the apex of over 20 years work using digital marketing but combining this with a professional sales approach to deliver evocative new business development programmes fit for purpose in the 21st century
Digital marketing today requires a very diverse skillset; as the scenario is evolving all the time, so is the skillset of a digital marketer. One might even say that the most important skills for a digital marketer are openness and being able to learn quickly. With this post we want to give our contribution […]
Are you a sales professional looking for some different strategies, or tips on how to boost your results? Does your pipeline seem too inaccurate or not robust? Are you wasting time chasing the wrong leads? Broadley Speaking’s new B2B sales podcast and videos (more about videos in a post next week) address exactly […]
“It’s never been easier to create content, it’s never been harder to reach your customer” Steve Rayson. Brighton SEO, April 2018. Those of us who attended some of the content strategy talks at Brighton SEO in April arrived there with one big question on their minds: with the web so saturated with all types of […]