Digital marketing Archives - Broadley Speaking

Digital marketing

At Broadley Speaking we have over 20 years of experience in B2B marketing using the most advanced digital technology. Give us a call today to talk to a specialist for a free consultation.

30th May 2019

Collecting and using customer intelligence with Zoho Marketing Hub

  Nowadays, all businesses have many tools which help them collect customer information but, very often, these tools act in isolation and do not allow you to have a complete view of your customer journey. Many platforms will tell you which campaigns, promotions, channels are generating leads, but at some point there is a disconnection […]

CRM, Digital marketing
4th March 2019

The Broad Sheet: B2B Sales Innovations.

    The 21st century B2B sales scenario is a very complex one with more and more decision makers and involved in any buying decision; all with their own buying motivations, barriers and communication styles. A decision may take months if not years. How do you even begin to navigate such a maze? How do […]

B2B Sales, Digital marketing, Newsletter
20th February 2019

Innovation in Sales Systems. The Digital Marketing Suite

    In Part 1, we reviewed the growth of the CRM and explored the latest features designed to help improve the salesperson’s (user) experience but there’s more to sales than logging information in a CRM, and there are a range of other digital marketing tools available to us that could form part of a […]

CRM, Digital marketing
3rd January 2019

Innovation in Sales Systems. Part 1: the CRM.

  Innovation in Sales Systems Sales systems are everywhere! Most companies have one or indeed several different platforms that purport to be the “latest sales technology” that is “better than anything on the market” and is often peddled alongside irreverent terms such as “cutting edge”, “state-of-the-art” and “ground-breaking”.  Whilst most of that would appear to […]

B2B Sales, CRM, Digital marketing
3rd September 2018

Digital Marketing Skills for the Modern Age.

  Digital marketing today requires a very diverse skillset; as the scenario is evolving all the time, so is the skillset of  a digital marketer. One might even say that the most important skills for a digital marketer are openness and being able to learn quickly. With this post we want to give our contribution […]

Digital marketing, SEO
16th July 2018

SPEAKING BROADLEY. B2B Sales podcasts.

    Are you a sales professional looking for some different strategies, or tips on how to boost your results? Does your pipeline seem too inaccurate or not robust? Are you wasting time chasing the wrong leads? Broadley Speaking’s new B2B sales podcast and videos (more about videos in a post next week) address exactly […]

B2B Sales, Digital marketing
15th May 2018

How do you create a content strategy to get attention from your audience?

“It’s never been easier to create content, it’s never been harder to reach your customer” Steve Rayson. Brighton SEO, April 2018. Those of us who attended some of the content strategy talks at Brighton SEO in April arrived there with one big question on their minds: with the web so saturated with all types of […]

Digital marketing, SEO