So here’s the thing, there isn’t a ‘typical buyer’. I use the telephone everyday to call C suite prospects worldwide to discuss their business challenges across many areas. The common denominator in my conversations is that everyone is different. It’s easy to get lost in a ‘sales pitch’ and push features and benefits onto someone; […]
Broadley Speaking combines its decades of high level B2B sales experience with the latest sales and marketing technology. Our customers all over the world use our lead generation and appointment setting services to drive new revenue across almost every B2B sales market .
At Broadley Speaking we deliver our own industry leading brand of B2B sales advice.
We have worked for some of the largest global B2B brands including Flex, Fortune Magazine, Eurocell, BP Castrol, Compass Group; across the UK and Ireland, Europe and the rest of the world.
We provide multilingual inside sales, telemarketing, telesales, lead generation, appointment setting and new business development. To do this we can also take a blended approach; using all the communication tools at our disposal we deliver tailored sales messages to the buyers and influencers we have identified. Each campaign starts from a bespoke strategy and a suite of tactics in order to optimise results.
At Broadley Speaking we work closely with clients helping them build sustainable short, medium and long term new sales pipelines. This usually starts with an in-depth look at what currently is in place.
As one of the leading telemarketing, telesales and high level sales appointment setting businesses in the UK we do spend a good deal of time thinking about how the sales process works. We not only like sharing our own wit and wisdom gained over almost 30 years of professional sales training and activity with our clients […]
An extremely interesting article on the efficacy of telemarketing from a survey of American professionals shows telemarketing is one of the most powerful B2B lead generation tools. The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, […]
We love Steve Martin! No not THAT Steve Martin (although we quite like him too) but Steve W. Martin who teaches sales strategy at the University of Southern California (USC), Marshall School of Business. Having bemoaned the lack of curriculum time spent teaching students across the globe about sales it’s great to find an utterly […]
Prompted by a recent meeting with 3 Harvard MBAs I began to wonder why “sales” was not included in many MBA, or indeed, undergraduate programmes . Most people appreciate that a highly tuned sales function is vital to business success. The findings of a series of studies conducted since 1988 by the sales force consultancy […]
Love ’em or hate ’em you can’t say Ryanair don’t have a grasp of the value discipline that is at the heart of their vision and strategy. We spend a good deal of time with clients thrashing out their value discipline strategy before we get anywhere near doing any direct marketing or telemarketing work. Quite […]
I was working with the CEO, Business Development Director and Marketing Manager of a highly innovative process control technology business yesterday. Of their team of 17, 7 have a Phd. The products they have developed are set to take the market by storm. When we talked around the issues of their competitive landscape and I […]
It seems that the world and his wife is out to destabilise the humble marketing and salesman…
“Success consists of going from failure to failure without loss of enthusiasm” – Winston Churchill Yes, commercial organisations are in it to win it – but, sometimes, failure is the best (and only) option, as Ron Ashkenas has argued in the HBR Blog. To paraphrase the proverb, how can you hope to develop and improve […]