We are now well into Q2 for those businesses operating to the traditional financial year. Whether or not you are one of those companies, how are you performing against your revenue targets? Do you have a full sales pipeline of opportunities which you can move along to a (hopefully) successful conclusion over the […]
Broadley Speaking combines its decades of high level B2B sales experience with the latest sales and marketing technology. Our customers all over the world use our lead generation and appointment setting services to drive new revenue across almost every B2B sales market .
At Broadley Speaking we deliver our own industry leading brand of B2B sales advice.
We have worked for some of the largest global B2B brands including Flex, Fortune Magazine, Eurocell, BP Castrol, Compass Group; across the UK and Ireland, Europe and the rest of the world.
We provide multilingual inside sales, telemarketing, telesales, lead generation, appointment setting and new business development. To do this we can also take a blended approach; using all the communication tools at our disposal we deliver tailored sales messages to the buyers and influencers we have identified. Each campaign starts from a bespoke strategy and a suite of tactics in order to optimise results.
The times when SEO was only about keywords, ranking, crawling and linking have gone. Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, are continuously creating areas where SEO overlaps with PPC, social media, traditional marketing, PR and content marketing. As a result, it has become nearly impossible […]
How do you differentiate your B2B sales call from the other thirty that the gatekeeper has blocked today? After reading multiple “how to get past the gatekeeper” manuals I decided to do my own analysis of what works and what doesn’t work. These are my findings: Don’t treat the gatekeeper as a less senior […]
So here’s the thing, there isn’t a ‘typical buyer’. I use the telephone everyday to call C suite prospects worldwide to discuss their business challenges across many areas. The common denominator in my conversations is that everyone is different. It’s easy to get lost in a ‘sales pitch’ and push features and benefits onto someone; […]
At Broadley Speaking we work closely with clients helping them build sustainable short, medium and long term new sales pipelines. This usually starts with an in-depth look at what currently is in place.
As one of the leading telemarketing, telesales and high level sales appointment setting businesses in the UK we do spend a good deal of time thinking about how the sales process works. We not only like sharing our own wit and wisdom gained over almost 30 years of professional sales training and activity with our clients […]
An extremely interesting article on the efficacy of telemarketing from a survey of American professionals shows telemarketing is one of the most powerful B2B lead generation tools. The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, […]
We love Steve Martin! No not THAT Steve Martin (although we quite like him too) but Steve W. Martin who teaches sales strategy at the University of Southern California (USC), Marshall School of Business. Having bemoaned the lack of curriculum time spent teaching students across the globe about sales it’s great to find an utterly […]
Prompted by a recent meeting with 3 Harvard MBAs I began to wonder why “sales” was not included in many MBA, or indeed, undergraduate programmes . Most people appreciate that a highly tuned sales function is vital to business success. The findings of a series of studies conducted since 1988 by the sales force consultancy […]
Love ’em or hate ’em you can’t say Ryanair don’t have a grasp of the value discipline that is at the heart of their vision and strategy. We spend a good deal of time with clients thrashing out their value discipline strategy before we get anywhere near doing any direct marketing or telemarketing work. Quite […]