B2B Sales Archives - Broadley Speaking

B2B Sales

Broadley Speaking combines its decades of high level B2B sales experience with the latest sales and marketing technology. Our customers all over the world  use our lead generation and appointment setting services to drive new revenue across almost every B2B sales market .

At Broadley Speaking we deliver our own industry leading brand of B2B sales advice.

We have worked for some of the largest global B2B brands including Flex, Fortune Magazine, Eurocell, BP Castrol, Compass Group; across the UK and Ireland, Europe and the rest of the world.


We provide multilingual inside sales, telemarketing, telesales, lead generation, appointment setting and new business development. To do this we can also take a blended approach; using all the communication tools at our disposal we deliver tailored sales messages to the buyers and influencers we have identified. Each campaign starts from a bespoke strategy and a suite of tactics in order to optimise results.

4th March 2019

The Broad Sheet: B2B Sales Innovations.

    The 21st century B2B sales scenario is a very complex one with more and more decision makers and involved in any buying decision; all with their own buying motivations, barriers and communication styles. A decision may take months if not years. How do you even begin to navigate such a maze? How do […]

B2B Sales, Digital marketing, Newsletter
21st February 2019

How Do You Write a Business Development Plan?

  Many times new business can be created by investigating new markets and finding new customers; other times it can come from leveraging relationships with existing clients. In both cases, you need a strategy and the right skills to implement it. With our 21 years of experience working with companies across the world, we are […]

B2B Sales, New business development
3rd January 2019

Innovation in Sales Systems. Part 1: the CRM.

  Innovation in Sales Systems Sales systems are everywhere! Most companies have one or indeed several different platforms that purport to be the “latest sales technology” that is “better than anything on the market” and is often peddled alongside irreverent terms such as “cutting edge”, “state-of-the-art” and “ground-breaking”.  Whilst most of that would appear to […]

B2B Sales, CRM, Digital marketing
26th October 2018

Managing Buying Journey from the Prospect’s Point of View.

    Most sales persons think their customers have so much information, and are so clear about their needs that when they engage with suppliers, their purchase decision is nearly complete. In our work with companies around the world, we often see this is not the case. Buying complex solutions with the wealth of data available […]

B2B Sales
18th October 2018

The Perfect B2B Sales Call: Start to Finish.

  How to prepare and execute B2B sales calls (download our FREE Guide, here).  There are multiple times in our life when we have to make a good first impression in a professional setting, be that over the phone or face to face. If you’re trying to negotiate a contract for your company, you have […]

B2B Sales
16th July 2018

SPEAKING BROADLEY. B2B Sales podcasts.

    Are you a sales professional looking for some different strategies, or tips on how to boost your results? Does your pipeline seem too inaccurate or not robust? Are you wasting time chasing the wrong leads? Broadley Speaking’s new B2B sales podcast and videos (more about videos in a post next week) address exactly […]

B2B Sales, Digital marketing
10th July 2018

Secrets and lies: how to make great sales calls

Once I was challenged by a client who was concerned about how we were going to represent his innovative new process control technology without a script. I explained that we tend to use a sales approach that we develop in conjunction with the client and not the usual line-by-line script so commonly used by other […]

B2B Sales, Telemarketing
14th June 2018

How data management can support B2B sales

We originally published this article on January 30th 2018; since then, we have been accepted as Authorised Zoho Consulting Partner Big Data management is a big issue at the moment, and not just for big businesses. Companies have more information than ever before regarding their customers, competitors and operating processes; this has changed the B2B […]

B2B Sales
12th June 2018

The Case for Outsourcing Marketing and Sales

B2B sales is an extremely competitive, sophisticated environment in which success depends on communication and information-sharing between marketing and sales. However, aligning marketing and sales is something not all companies can afford to do. More and more companies are struggling to keep pace with process improvements and the right skillset needed to set up best […]

B2B Sales, Outsourcing