B2B Sales Archives - Broadley Speaking

B2B Sales

Broadley Speaking combines its decades of high level B2B sales experience with the latest sales and marketing technology. Our customers all over the world  use our lead generation and appointment setting services to drive new revenue across almost every B2B sales market .

At Broadley Speaking we deliver our own industry leading brand of B2B sales advice.

We have worked for some of the largest global B2B brands including Flex, Fortune Magazine, Eurocell, BP Castrol, Compass Group; across the UK and Ireland, Europe and the rest of the world.


We provide multilingual inside sales, telemarketing, telesales, lead generation, appointment setting and new business development. To do this we can also take a blended approach; using all the communication tools at our disposal we deliver tailored sales messages to the buyers and influencers we have identified. Each campaign starts from a bespoke strategy and a suite of tactics in order to optimise results.

AI in sales and marketing – is the “digital paradox” getting more problematic or clearer?

It’s fair to say that if you’re involved in sales and marketing that you are likely to have an inbox and social media feeds full of “news” about the advent of Artificial Intelligence (AI) and how it will revolutionise your world.

B2B Sales, Digital marketing, Lead Generation, New business development

How our multilingual team create global business opportunities for multinational clients resulting in valuable new business contracts.  A Case Study.

    Global business opportunities are hard to find. Here is an example of how we do this at Broadley Speaking. Who is our Client? Their brand is a well known household name and is synonymous with high performance. Worldwide, they are known and respected for their commitment to specialization, innovation and collaboration, not least in the […]

B2B Sales, International Telemarketing and Telesales

Challenging assumptions. How we help clients within the healthcare space achieve their business objectives. A Case Study.

    Challenging assumptions is never easy but, sometimes, you have to be bold and disruptive. Read this case study to see how we helped a client do just that. Who is our client? They are the largest provider of cancer and cardiac care in Australia, leading the curve in clinical trials in these areas. […]

B2B Sales, New business development

What an omnichannel campaign looks like in action and how to align sales and marketing teams.

  In 21st century sales and marketing, it is generally agreed that sticking to silos is not going to benefit anyone, but it is not always clear how to find the right syncretism to create consistent, well-targeted campaigns with perfect alignment among all teams involved. We believe that a blend of digital and human channels is […]

B2B Sales, Digital marketing

Finding the perfect mix of human and digital skills in B2B sales.

The more digital technology advances, the more it will need human skills. This is the digital paradox of the 21st century. Digital technology is everywhere but, in a way, it is a victim of its own success: it has become so intelligent that it gives best results when talking to another intelligent being. A human. […]

B2B Sales, Digital marketing, Lead Generation, Newsletter

Lead Generation is dead. Long live Total Prospect Management.

    We have chosen this provocative title for our April newsletter in order to stress a theme that is at the heart of our life as a business: traditional Lead Generation practices will not deliver new business opportunities in the 21st century B2B sales scenario. The truth is that most markets are finite and […]

B2B Sales, Lead Generation, New business development, Uncategorised