B2B Sales and Marketing Archives

B2B sales and marketing are changing fast.

With more buyers and influencers involved in complex B2B purchases than ever before, identifying and understanding the senior decision-makers of the buyers grid is an absolute must.

Our Total Prospect Management (TPM) approach drives above market growth in B2B, ensuring our clients get in front of their prospects in the early stages of their buying process – getting ahead of their competitors, feeding sales pipelines, and driving high-value new business opportunities.

This unique and agile approach enables us to flex sales and marketing activity around prospects’ needs, from initial contact to contract win – turning suspects into prospects and prospects into new sales.

How to shorten B2B Sales Cycles

How to shorten B2B Sales Cycles Sales Directors often focus on traditional tactics like cold calls and in-person meetings, overlooking the substantial value that sales-led marketing can bring. This is usually because marketing is seen as something that may look impressive on paper but doesn’t seem to directly impact core business goals like profit or [...]

The Evolution of Account-Based Marketing

The Evolution of Account-Based Marketing In a recent conversation with a high-level transformational change consultancy, the topic of Account-Based Marketing (ABM) and its role in B2B new business development took centre stage. In a world inundated with new buzzwords and online content, there's a prevailing misconception that ABM is a novel concept. However, upon closer [...]

Events & Trade Shows are Back: How to Maximise your ROI

Events & Trade Shows are Back: How to Maximise Your ROI After a prolonged period of virtual meetings and online events, the world is finally witnessing the resurgence of in-person gatherings, with events and trade shows making a huge comeback. For businesses, this presents an exciting opportunity to reconnect with customers and establish new partnerships [...]

The Power of Understanding

The Power of Understanding. Why Marketers Must Understand the Triggers Behind Buying Behaviour Successful marketers realise the value of getting inside buyers' heads and understanding what makes them engage. In this blog post, we will explore how you can understand buying triggers and how this knowledge will empower you to create great B2B marketing campaigns, [...]

Content is Still King – But the Kingdom Has Changed

Content is Still King – But the Kingdom Has Changed At Broadley Speaking, our content marketing services include: Content Marketing Strategy: tailored, data-driven strategies based on market insights. Buyer Persona Development: understanding buyer pain points, motivations, and information needs to create resonant content Content Creation: high-quality blogs, white papers, case studies, videos, eBooks, infographics and [...]

Breaking Down Silos for Omnichannel Success

Breaking Down Silos for Omnichannel Success Integrated Approaches to B2B Sales and Marketing Silos can lead to a fragmented customer experience, missed sales opportunities, inefficient processes, and inaccurate data. By breaking them down and creating a culture of collaboration and communication, B2B companies can improve the buying journey, personalise content and messaging, and measure and [...]

AI in sales and marketing – is the “digital paradox” getting more problematic or clearer?

AI in sales and marketing – is the “digital paradox” getting more problematic or clearer? It’s fair to say that if you’re involved in sales and marketing, you’ll likely have social media feeds and an inbox full of “news” about the advent of Artificial Intelligence (AI) and how it will revolutionise your world. Let’s break [...]

There’s a lot of sales opportunities – if you know when to take them

There’s a lot of sales opportunities – if you know when to take them There’s a lot of business opportunities but you can make or break them Broadley Speaking has pioneered an omnichannel approach to finding, building and nurturing sales opportunities and developing new business. ‘Omnichannel’ has been a bit of a buzzword in marketing [...]

Purpose of Lead Generation

Purpose of Lead Generation Broadley Speaking specialises in driving sustainable business development working with companies selling complex products and services. We have found that quality lead generation is key from the very beginning to maximise ROI from B2B sales and marketing campaigns. What is Lead Generation? Lead generation describes the process of stimulating interest in [...]

Telemarketing techniques: listen more, speak less.

Telemarketing techniques: listen more, speak less. Broadley Speaking has gained recognition worldwide for helping companies to achieve their new business development goals for nearly 20 years. This experience has shown the secret to conducting a successful telemarketing campaign is by saying nothing. This might sound crazy, but what do we really mean? Of course we are [...]