AI in sales and marketing Archives

The application of AI in sales and marketing is nor longer an exception.

Broadley Speaking uses the latest advances in Artificial intelligence (AI) and machine learning (ML) to help clients across the world achieve excellence in B2B sales and marketing. Our Business Intelligence capabilities make it easier to analyse data from across apps, and to easily create interactive reports and dashboards and provide a unified view of all sales and marketing activities perfectly mapping buying journeys and prospect management.

AI has proven to be extremely useful in super charging our buyer intent programmes, behavioural analysis tools, and SEO work. AI has also enhanced our ability to use advanced data tools to build complex buyers grids. In fact, these tools play a fundamental role in driving our Total Prospect Management (TPM) approach that delivers high value new business for our clients.

AI in sales and marketing – is the “digital paradox” getting more problematic or clearer?

AI in sales and marketing – is the “digital paradox” getting more problematic or clearer? It’s fair to say that if you’re involved in sales and marketing, you’ll likely have social media feeds and an inbox full of “news” about the advent of Artificial Intelligence (AI) and how it will revolutionise your world. Let’s break [...]