One of the myths of driving significant B2B new business is that it all starts with “leads”. Marketing generate them – and then toss them over the wall to hungry sales people.
Account Based Marketing
Account Based Marketing is an approach to B2B marketing in which a company treats its key accounts as markets of their own. This means that ad-hoc communication strategies and tools are developed for each key account; this boosts involvement, revenue and engagement.
Engaging their prospects earlier in their buying process, businesses will be able to find higher value opportunities; furthermore, aligning strategic marketing initiatives with sales intelligence will maximise value and ROI.
Many businesses have been incorporating elements of Account Based Marketing into their B2B marketing strategy for a long time. However, nowadays communicating to prospects at the right time and with the necessary intelligence requires a systematic approach. This is exactly what Account Based Marketing does.
We employ a ground-breaking system called Total Prospect Management which represents the pinnacle of ABM and allows us to give amazing value to our clients. For this purpose, we have a Marketing Automation tool called OMNIA® which we have developed with our knowledge of what sales teams really need and of how Marketing and Sales inside a business should cooperate.
With Total Prospect Management, we can give you the necessary intelligence to connect with your prospects at the right time.
Give us a call today for a free consultation.
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The hot topics of 2017 in B2B marketing are not going to go away anytime soon, and 2018 opens with the same discussions which marked the end of 2017: Account-Based Marketing, marketing technology, automation, sales and marketing convergence, video marketing. This is a list of the B2B marketing and SEO articles we have liked […]
The best sales teams are proactive and better connected. The best marketers are busily mapping customer journeys on all available tools. They’re aware of customer needs even before they take a call. In short, the best Sales and Marketing teams are all moving in the same direction: towards the customer. This means they’re […]
Account Based Marketing is a B2B marketing strategy which consists in considering key accounts as a market of their own. With Account-Based marketing companies can get the best value out of marketing by communicating with prospects better. In addition, engaging with decision-makers earlier and closing better deals also favours alignment between Marketing and […]
It’s great to see Account-Based Marketing (ABM) appearing more and more in marketing and sales forums – and again, to see the rest of the crowd playing catch up with Broadley Speaking.