OMNICHANNEL VS. MULTICHANNEL. Omnichannel Marketing has been a mainstream approach in B2C sales for a long time; now more and more B2B companies are discovering the advantages of an Omnichannel Marketing strategy. The B2B buying scenario has changed dramatically in the last few years: according to McKinsey & Company, today’s B2B buyers are actively […]
Account Based Marketing
Account Based Marketing is an approach to B2B marketing in which a company treats its key accounts as markets of their own. This means that ad-hoc communication strategies and tools are developed for each key account; this boosts involvement, revenue and engagement.
Engaging their prospects earlier in their buying process, businesses will be able to find higher value opportunities; furthermore, aligning strategic marketing initiatives with sales intelligence will maximise value and ROI.
Many businesses have been incorporating elements of Account Based Marketing into their B2B marketing strategy for a long time. However, nowadays communicating to prospects at the right time and with the necessary intelligence requires a systematic approach. This is exactly what Account Based Marketing does.
We employ a ground-breaking system called Total Prospect Management which represents the pinnacle of ABM and allows us to give amazing value to our clients. For this purpose, we have a Marketing Automation tool called OMNIA® which we have developed with our knowledge of what sales teams really need and of how Marketing and Sales inside a business should cooperate.
With Total Prospect Management, we can give you the necessary intelligence to connect with your prospects at the right time.
Give us a call today for a free consultation.
The 21st century B2B sales landscape is becoming more and more complex and challenging. Multiple buyers and buying influences have a growing role in any purchasing decision and -on top of that- digital technology and the web are now strong sales and marketing factors, even in B2B. A 2015 Forrester research proves that […]
The hot topics of 2017 in B2B marketing are not going to go away anytime soon, and 2018 opens with the same discussions which marked the end of 2017: Account-Based Marketing, marketing technology, automation, sales and marketing convergence, video marketing. This is a list of the B2B marketing and SEO articles we have liked […]
The best sales teams are proactive and better connected. The best marketers are busily mapping customer journeys on all available tools. They’re aware of customer needs even before they take a call. In short, the best Sales and Marketing teams are all moving in the same direction: towards the customer. This means they’re […]
Account Based Marketing is a B2B marketing strategy which consists in considering key accounts as a market of their own. With Account-Based marketing companies can get the best value out of marketing by communicating with prospects better. In addition, engaging with decision-makers earlier and closing better deals also favours alignment between Marketing and […]
It’s great to see Account-Based Marketing (ABM) appearing more and more in marketing and sales forums – and again, to see the rest of the crowd playing catch up with Broadley Speaking.
Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities. It is also the system which allows us at Broadley Speaking to drive value to our clients. In 21st century B2B sales on average every buying decision involves 5.4 decision makers. If you consider that an average […]
Inbound Marketing is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals. As an Inbound salesperson, it is essential that you prioritise the buyer’s needs before your own. Before you can sell anything, however, you have to understand who your buyers […]