TPM.QL forged in the white heat of the lockdown economy
A significant part of our Total Prospect Management (TPM) approach to building new, high value, sales opportunities for our clients is our commitment to continual innovation on their behalf. Developing new methodologies, sourcing and curating new application to our tech stack and finding new ways of working. We’re very much in support of Dave Brailsford and British Cycling’s philosophy of small incremental improvements having disproportionate effects. Our work with TPM over the last 8 years has paid dividends over the lockdown period.
Sometimes, the nature of the changes are so significant they fall into the game changing category. TPM.QL has been forged in the strange, white heat of the lockdown economy – when creating sales opportunities with offices closed, and staff at all levels furloughed, has had to be more artful than ever.
Over the last year the Broadley Speaking team have been busy – pushing the boundaries around AI in the B2B marketing space, developing increasingly granular, engagement and intent measurement tools, and linking them together in our OMNIA technology stack – the results can only be described as a Quantum Leap forward in new business development for the complex sale – hence the .QL marque.
TPM.QL and the tools enabling it take our omni channel approach to delivering new business development to a different level.
Our premier customers – don’t worry your Account Teams will be rolling this out across your programmes of work in the coming weeks.