Broadley Speaking has been appointed as the preferred supplier of lead generation and new business development services by Compass Group in the UK and Ireland.
Broadley Speaking has a five-year history of supplying new business development services to different divisions of Compass Group. Last year Compass decided to consolidate lead generation and new business development by appointing one preferred supplier.
Hilary Broadley, Managing Director, Broadley Speaking commented: “The challenge laid down was to provide a best in class new business development solution that could operate across the entire group but be flexible enough to adapt to the individual needs of the various divisions and their Sales Directors”
Broadley Speaking’s response was to deliver a best in class solution that brought together world class sales practices, for which the company has been renowned for two decades, and a suite of facilitating technologies, called OMNIA. In this way Broadley Speaking brings together the best sales and marketing practices and puts target prospects in the centre of all activity. This creates maximum efficiency around lead sourcing, qualifying and delivering sales results.
Nicola Maguire, Head of UK Sales Operations for Compass said:
“Although Broadley Speaking was already a significant new business development partner for many of our divisions we did use other suppliers. We were conscious we wanted to ensure best practice across the Group. We were looking to appoint a preferred supplier, who completely understood our needs and, more importantly, could deliver the highest quality new business opportunities on a regular and consistent basis. It was a long and rigorous selection exercise but without a doubt Broadley Speaking provided the best solution for our needs”
Hilary Broadley added: “We took a close look at the realities of selling in the 21st century and we believe we have redefined the methodology and practice of new business development – it’s the strongest intervention for any business looking to sell complex products and services to senior people. We create a single customer view that enables us to build a best in class, integrated, lead and new business generation service”
To talk through how Broadley Speaking’s state of the art new business development service can help you achieve your business growth ambitions call Isabel Robson on 01822 618537