The hot topics of 2017 in B2B marketing are not going to go away anytime soon, and 2018 opens with the same discussions which marked the end of 2017: Account-Based Marketing, marketing technology, automation, sales and marketing convergence, video marketing.
This is a list of the B2B marketing and SEO articles we have liked the most in January 2018.
- “What Marketers Can Learn From Their Sales Team” by Liz Doerr. In this very interesting article, Liz moves from her own experience to talk about the three main things marketers can learn from their sales team and how aligning Sales and Marketing functions is the best way to generate quality leads and drive new business. If you would like to know our opinion on this topic, you can read this recent post on Sales and Marketing convergence.
- “The State of Video Marketing” An article appearing in Hubspot, by Adam Hayes, packed full of data from Wizowl’s annual State of Video Marketing Survey which shows why marketers should use videos in 2018, and be well prepared for that.
- “Transforming Your Business in the Age of Assistance” by Matt Dawson, Director of Marketing, Performance Ads at Google, is a really interesting discussion about how data-driven businesses can use machine learning for competitive advantage and how this is changing the role of the marketer.
- “9 Predictions for SEO in 2018” In this article published on SEOMoz blog, Rand Fishkin reviews his SEO predictions for 2017 and makes 9 more predictions for 2018. Some are quite risky (#7: Mobile apps will fade as the default for how brands, organizations, and startups of all sizes invest in the mobile web; PWAs and mobile-first websites will largely take their place) and some really inspiring (#4: Alexa will start to take market share away from Google, especially via devices with screens like the Echo Show) but, as usual, Rand Fishkin paints a very interesting picture of the state and direction of SEO.
On the whole it was a very interesting month confirming that last year’s trends are only going to get stronger in 2018 and we are very much looking forward to the forthcoming discussions.