B2B business blog - Broadley Speaking

News & Insights

News & Insights

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Account based marketing

The Evolution of Account-Based Marketing

In a recent conversation with a high-level transformational change consultancy, the topic of Account-Based Marketing (ABM) and its role in B2B new business development took centre stage. In a world inundated with new buzzwords and online content, there’s a prevailing misconception that ABM is a novel concept.