Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities and it is the system which allows us at Broadley Speaking to drive value to our clients.
In modern B2B sales on average 5.4 decision makers are involved in a buying decision. If you consider that an average B2B buyer receives 100+ emails a day, plus phone calls, texts, social media messages you will fully comprehend the scale of the task involved in standing out from the crowd and getting your prospect’s attention.
How do you even move in this jungle? How do you get your messages to reach their destination and be considered?
Total Prospect Management is the answer and Omnia is the tool we use for it. Far from being a simple CRM, Omnia is a fully integrated automated marketing tool which contains all the functions which allow us to put prospects at the centre of a perfectly crafted suite of sales and marketing activity, that builds awareness, exerts influence across the buying grid and sell complex products and services to senior people. Like its name says, Omnia contains everything you need for a successful sales campaign; from account contacts to automated e-mail marketing campaign tools, Social Media links and contact profile. It comes with an interface which can be fully integrated with analytics tools enhance the effectiveness of your campaigns and decide your strategies based on data intelligence.
OMNIA allows us to take Marketing to a different level, to build and develop sales pipeline, and bring together the intelligence and tools to convert pipeline opportunities into sales. In other words, it is the pinnacle of Account-Based Marketing.
Years of experience using and perfecting our system have given exceptionally good results driving amazing value for us and our clients.
If you would like to know more about Total Prospect Management or to schedule a free demonstration of how we make Omnia work for us and our clients, get in touch today.