CRM and Marketing Automation - Broadley Speaking
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CRM & MARKETING AUTOMATION

Why Broadley Speaking for your CRM planning and implementation?

Broadley Speaking is a highly focussed sales and marketing consultancy. Established for over two decades we have vast experience in all aspects of customer facing roles in the business-to-business (B2B) sales environment.

Over the last twenty years we have worked with over 400 clients driving their new business development programmes.

We have worked in almost every B2B vertical market.

In that time, we have worked with every major CRM system, both for ourselves and on behalf of our clients.

We draw upon this extensive knowledge of working with different kinds of companies, in different types of market, and using different types of systems to help you improve your sales, and revenue generation. Whether it is a one-off project for the implementation of a new Prospect Management System (ProMS) or CRM or an ongoing relationship regarding your sales and marketing strategy.

Whether you are an SME looking for a straightforward entry level CRM system, or looking for a bespoke enterprise solution Broadley Speaking can help. We offer a free primary telephone consultation, in depth consultancy, bespoke system development and full maintenance and support services.

Our systems have been developed for, and used by, FTSE 25 corporations to SMEs.

ABM and marketing automation

If you are looking to rise to the challenges of Account Based Marketing (ABM) we can provide the technology platforms to support you. A united suite of applications built around the Zoho platform makes a move to ABM an investment you can afford to make!

Why are there so many failed CRM implementations?

We have lost count of how many times we have had the conversation with marketing and sales directors about how their “CRM doesn’t work”, doesn’t give them the right information and has fallen into disrepute – despite their investment of time and money in it.

Our views on this have been born from hard won experience.

1: We see that most CRMs don’t work because they are built from the sales and marketing directors perspective down

2: We believe that if you are going to build a system that is successful, you need to build it from the salesperson’s view up!

3: If you make the system relevant and easy to use from the sales teams’ perspective, it will get used, and the senior team will get the management information that they need.

4: Many CRMs are cumbersome and unwieldly to use, inputting records and data takes too long. This causes frustration and abandonment of due process.

5: Many CRMs (by definition) are great at managing “customers”, but not very good at managing “prospects” and “suspects”. In order to be truly successful any system needs to facilitate sales and marketing activity aimed at accounts and contacts from way outside the sales funnel, to the point of order – then onward into retention and expansion.

6: To meet the challenges of 21st century sales and new business development every potential synergy between sales, marketing, retention and customer service have to be synchronised and leveraged to gain maximum returns and convert the most profitable contracts. Many CRMs offer this potential but make it extremely difficult to actually fulfil.

Why does a Broadley Speaking implementation work?

1: We are not ‘techies’ – the backbone that runs through our business is sales, sales and more sales – we are highly experienced sales and marketing professionals with a high degree of data proficiency. This means we build CRMs and ProMS that work!

2: We have dozens of active examples we can show you and can demonstrate how they have been used to develop robust sales pipelines.

3: These live examples of systems include those built for FTSE Top 25 businesses and small and medium sized, independent businesses. They service local, regional, national and international sales teams from teams of 1 to those with hundreds of sales people.

4: We are accredited Zoho Consulting Partners.

5: We are accredited Zoho Platform Partners

6: We have clients right across the UK & Ireland, Europe, Middle East, and APAC.

For an initial conversation about your potential CRM requirements, please fill in the contact form, or even better call David Conn on +44 (0)1822 618537.

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