Driving new business development across the food and beverage manufacturing sector

Thought Leadership

22nd August 2017

Driving new business development across the food and beverage manufacturing sector

Does your business target the food manufacturing industry for new business development ?

We believe Broadley Speaking can provide you with an unparalleled new business development service to support you in achieving your goals.

We also believe we can demonstrate a unique track record of consistent delivery for our clients seeking new sales revenue from the food manufacturing industry in the UK, across Europe and North America – we’d love the opportunity to talk you through them.

We build advanced new business development pipelines, that create exciting opportunities from the get-go, and measurable and sustainable sales pipelines – so, yes that is jam today and tomorrow!

Leading not following

CSi Industries supplies fully integrated material handling systems and has installations throughout the world. As a turnkey supplier CSi provides a complete package from initial consultancy and design, to production, assembly, delivery, installation and commissioning, with a firm focus on the food and drink manufacturing sector. In short, over a 4-year period we have mapped out their target prospects and generated them fully qualified sales appointments for their sales team in the UK. We now also work for their sales teams in the Nordics. We build “prospect intimacy” on their behalf, keeping them ahead of the game, and ahead of the ‘tender trap’, and giving them a lead over their competitors – allowing them to build understanding and relationships with prospects rather than just waiting to follow the pack waiting for RFQs.

Talking turkey to the food and beverage industry

Asset Guardian – today’s process Industry has an increasing reliance, to varying degrees, on the software that controls their processes, yet around 90% do not have secure systems to protect all their process critical software. It’s our job to talk to Production and Process Directors, Plant Managers and Heads of Instrumentation about their technical susceptibilities and how Asset Guardian can help save time, money and allow companies within the Food and Beverage Industry to comply with standards and regulations. Following our long term relationship helping Asset Guardian master the oil and gas industry we are now creating similar results for them in F&B.

Making the case for an outsourced intervention

Compass Group – Compass Group are the world’s leading food service business. Broadley Speaking is the preferred new business development partner of the Compass Group UK & Ireland. As a part of that relationship we have been successfully targeting the very largest businesses across the food and beverage industry. Our job is to establish buying grid details and pitch the Compass outsource food service offering to Facilities Directors, Financial Directors and the senior management team. In many cases this work is about catalysing cultural change in businesses that may have an existing in-house service.

You can download the CSi case study below or contact Brooke Pinkney to begin to understand our full current, and back, catalogue of work across the food and beverage industry.

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If you are currently making a large investment in attending trade shows targeting the food and beverage manufacturing sector we believe we can cut your sales cycle in half and get you to larger, more profitable prospects ahead of your competition – call Brooke Pinkney on 01822 618537 for full details.

New business development, Sales and Marketing Trends, Telemarketing